Meta Direct-Response Creative Strategist (Scriptwriter)

Confidential; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Confidential, a US-based performance marketing company, seeks a sharp writer for Meta video campaigns. You will craft 30-second direct-response scripts with strong hooks, focusing on quick conversions and tested angles in B2C verticals like insurance, finance, education, and e-commerce.

You should excel at short, punchy copy, understand Meta ads testing dynamics, and bring experience with restricted verticals or affiliate networks. A fast, test-and-learn culture is valued.

Qualifications

• Proven ability to write short, punchy conversion scripts.
• Strong hooks and quick conversion asks.
• Experience with Meta ad testing and algorithm considerations.
• Familiar with restricted verticals or affiliate networks.
• Research competitor ads to develop fresh angles.

Responsibilities

• Write 30-second video scripts and ad copy with strong hooks.
• Develop direct-response concepts for Meta campaigns.
• Research competitor ads and generate fresh creative angles.
• Focus on pain-driven hooks and fast conversion asks.

Skills

Direct-response copy

Meta ads knowledge

Video script writing

Conversion-focused

Competitive research

Restricted verticals experience

Tools

Meta Ads Platform

Job description

Confidential, a US-based performance marketing company, seeks a sharp writer for Meta video campaigns. You will craft 30-second direct-response scripts with strong hooks, focusing on quick conversions and tested angles in B2C verticals like insurance, finance, education, and e-commerce.

You should excel at short, punchy copy, understand Meta ads testing dynamics, and bring experience with restricted verticals or affiliate networks. A fast, test-and-learn culture is valued.