Meta Creative Strategist: Conversion-Driven Ads & Hooks

Whitecollars; Santa Maria (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Whitecollars is seeking a creative direct-response copywriter for Meta ads in the US market. You will craft concise 30-second video scripts with pain‑driven hooks and quickly test performance across campaigns.

Responsibilities include analyzing data to decide what to test next and shaping angles and hooks to convert viewers. Candidates should have a proven portfolio of Meta or direct-response ads and be available for EST-compatible hours and a paid trial.

Qualifications

• Fluent English, written and spoken.
• Proven ability to write direct-response video scripts.
• Experience with Meta (Facebook/Instagram) ads and creative testing.
• Portfolio of Meta or direct-response ads.

Responsibilities

• Write 30-second video scripts with strong pain-driven hooks.
• Push for quick conversion asks and rapid testing cycles.
• Develop broad targeting concepts where message drives the audience fit.
• Study performance data to decide next tests.
• Analyze competitor ads and create novel concepts.

Skills

Direct-response writing

Meta ads expertise

Creative testing

Performance marketing

Tools

RedTrack

Voluum

Binom

MaxBounty

Perform

AdPlexity

Anstrex

Job description

Whitecollars is seeking a creative direct-response copywriter for Meta ads in the US market. You will craft concise 30-second video scripts with pain‑driven hooks and quickly test performance across campaigns.

Responsibilities include analyzing data to decide what to test next and shaping angles and hooks to convert viewers. Candidates should have a proven portfolio of Meta or direct-response ads and be available for EST-compatible hours and a paid trial.