Full-Stack Meta Creative Strategist | Paid Trial to Full-Time

Whitecollars; Santa Maria (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Whitecollars is seeking a creative direct-response copywriter for Meta ads in the US market. You will craft concise 30-second video scripts with pain‑driven hooks and quickly test performance across campaigns.

Responsibilities include analyzing data to decide what to test next and shaping angles and hooks to convert viewers. Candidates should have a proven portfolio of Meta or direct-response ads and be available for EST-compatible hours and a paid trial.

Qualifications

• Fluent English, written and spoken.
• Proven ability to write direct-response video scripts.
• Experience with Meta (Facebook/Instagram) ads and creative testing.
• Portfolio of Meta or direct-response ads.

Responsibilities

• Write 30-second video scripts with strong pain-driven hooks.
• Push for quick conversion asks and rapid testing cycles.
• Develop broad targeting concepts where message drives the audience fit.
• Study performance data to decide next tests.
• Analyze competitor ads and create novel concepts.

Skills

Direct-response writing

Meta ads expertise

Creative testing

Performance marketing

Tools

RedTrack

Voluum

Binom

MaxBounty

Perform

AdPlexity

Anstrex

Job description

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

• Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
• Get to the conversion ask quickly instead of telling a slow brand story.
• Think in terms of broad targeting, where the message does the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads, then create something new instead of copying them

You are probably a great fit if you: -

• Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
• Write short, punchy, conversion-focused scripts.
• Think in angles, hooks, and pain points, and enjoy finding new ones.
• Are creative and curious, and would rather test ideas than manage spreadsheets.
• Can look at a plain-looking ad and explain why it converts.
• Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.

• Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
• A relevant portfolio of Meta or direct-response ads and scripts (see below).
• Fluent spoken and written English, including a short phone check.
• Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
• Willingness to take part in a paid trial.