Remote Creative Strategist for DTC Ads & Scripts

Emaan Irfan; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Emaan Irfan is seeking a Creative Strategist for Meta Ads. This remote, monthly retainer role focuses on developing and validating creative angles based on customer psychology and positioning. You will study competitor ads, write cross-format scripts (UGC, short form, VSL, static), and provide strategic rationale for each script.

Flexible schedule is allowed as long as output meets agreed targets. Experience with direct response ads for DTC brands is essential; wellness or supplement familiarity

Qualifications

• Hands-on experience writing direct response ads for DTC brands.
• Experience with supplement or wellness brands is a plus.

Responsibilities

• Develop creative angles based on customer psychology and positioning.
• Study competitor ads to identify transferable hooks and formats.
• Write ad scripts across formats (UGC, short form, VSL, static).
• Provide strategic rationale for each script (persona, pain point, awareness stage).

Skills

Direct response ads

Creative writing

Job description

Emaan Irfan is seeking a Creative Strategist for Meta Ads. This remote, monthly retainer role focuses on developing and validating creative angles based on customer psychology and positioning. You will study competitor ads, write cross-format scripts (UGC, short form, VSL, static), and provide strategic rationale for each script.

Flexible schedule is allowed as long as output meets agreed targets. Experience with direct response ads for DTC brands is essential; wellness or supplement familiarity