Creative Strategist - Meta Ads

Emaan Irfan; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Emaan Irfan is seeking a Creative Strategist for Meta Ads. This remote, monthly retainer role focuses on developing and validating creative angles based on customer psychology and positioning. You will study competitor ads, write cross-format scripts (UGC, short form, VSL, static), and provide strategic rationale for each script.

Flexible schedule is allowed as long as output meets agreed targets. Experience with direct response ads for DTC brands is essential; wellness or supplement familiarity

Qualifications

• Hands-on experience writing direct response ads for DTC brands.
• Experience with supplement or wellness brands is a plus.

Responsibilities

• Develop creative angles based on customer psychology and positioning.
• Study competitor ads to identify transferable hooks and formats.
• Write ad scripts across formats (UGC, short form, VSL, static).
• Provide strategic rationale for each script (persona, pain point, awareness stage).

Skills

Direct response ads

Creative writing

Job description

Hiring: Creative Strategist (Meta Ads) – Remote, Retainer Basis

What you'll do:

• Develop and validate creative angles based on customer psychology and positioning
• Study competitor ads, both direct competitors and adjacent niche brands, to identify transferable hooks and formats
• Write ad scripts across formats (UGC, short form, VSL, static)
• Provide strategic rationale for each script (persona, pain point, awareness stage)

Project Type:

Monthly retainer, with potential for long-term collaboration and additional projects

Output:

Daily concepts (script + brief), volume to be discussed based on fit

Must have some hands‑on experience writing direct response ads for DTC brands. Experience with supplement or wellness brands is a plus.

Note: This isn't a typical 9-5 or full-time role, it's flexible, you can deliver work on your own schedule as long as output is met.

Posted by: Emaan Irfan