Marketing Coordinator

Auto Care Association; Bethesda (MD); On-site; USD 55,000 - 75,000; Full time

Job summary

Auto Care Association in Bethesda, MD is seeking a detail-oriented Marketing Coordinator to manage email campaigns in HubSpot, maintain website content and coordinate awards administration. This role emphasizes automation, workflows and using performance data to optimize campaigns.

You will build automated workflows, manage audience segments, track metrics, and collaborate across departments to keep projects moving and reduce workload on the communications team.

Qualifications

• At least 2 years of marketing or communications experience.
• Hands-on HubSpot or similar email platform experience building emails, lists, workflows and reports; HubSpot certifications a plus.
• Strong analytical skills and spreadsheet proficiency (filters, pivots, lookups) to turn data into recommendations.
• Experience updating website content in a CMS; proofreading, organization and meeting deadlines.
• Bachelor’s degree in marketing, communications or related field, or equivalent experience.

Responsibilities

• Build, test and schedule HubSpot emails with approved copy and templates.
• Maintain the shared email calendar and manage send frequency across programs.
• Collaborate with technical contacts and membership team to build segmented lists.
• Build automated workflows with enrollment criteria, branching, delays and exits; test before activation.
• Execute onboarding, nurture and re-engagement sequences; maintain contact properties and preferences.
• Track delivery metrics (bounces, clicks, conversions, unsubscribes) and investigate anomalies.
• Coordinate A/B tests with hypotheses and document findings.
• Create social posts/ads with communications managers.
• Maintain dashboards and campaign tracking.
• Update website CMS content; ensure accuracy and brand consistency.
• Check formatting, accessibility, forms and links before publishing.
• Maintain award calendars and deadlines; respond to questions.

Skills

Email marketing

Data analysis

Project coordination

Attention to detail

Collaboration

Education

Bachelor's degree in marketing/communications

Tools

HubSpot

Google Analytics

Sitefinity

HTML/CSS

Job description

We are seeking a detail-oriented Marketing Coordinator to execute email campaigns in HubSpot, maintain website content and coordinate awards administration. Email marketing is the primary focus, with a strong emphasis on automation, workflows and using performance data to make practical improvements. Reporting to the Director, Communications, this person will handle recurring marketing tasks, keep projects moving and reduce the execution workload across the communications team.

In this role, you can expect to:

• Build, test and schedule HubSpot emails using approved copy and templates; implement personalization, audience selections and mobile rendering before launch.
• Maintain the shared email calendar, coordinate requests and approvals, and help manage send frequency across membership, communities, events, education, products and advocacy.
• Collaborate with technical contacts and the membership team to build and maintain segmented lists
• Build automated workflows, including enrollment criteria, branching, delays, exclusions and exit conditions; test before activation.
• Execute onboarding, event follow-up, prospect nurture and re-engagement sequences. Maintain contact properties, subscription preferences and suppression rules with internal support.
• Track delivery, bounces, qualified clicks, conversions, unsubscribes and complaints by campaign and audience. Use open rates as supporting context and investigate unusual or automated activity.
• Coordinate A/B tests with clear hypotheses and success measures. Document findings and apply learning to subsequent campaigns.
• Work with communications managers to execute social media posts and ads across networks
• Contribute to dashboard maintenance and campaign tracking
• Help update approved copy, images, links, event listings, resource pages and information related to marketing campaigns in the website CMS; keep content accurate, timely and consistent with brand standards.
• Check formatting, accessibility basics, forms and links before publishing. Track update requests and flag technical problems.
• Maintain Marketing and Communications award calendars, nomination forms, submission records and deadline reminders; respond to routine applicant questions and flag missing information or eligibility questions to program owners.
• Prepare judging materials and coordinate reviewer access, timelines and score collection under established procedures; protect confidential information and maintain complete records.
• Coordinate approved winner communications, biographies, photos, certificates or trophies, website updates and recognition logistics with community and event staff.

You are a fit for this position if:

• You enjoy turning campaign data into specific improvements, rather than simply reporting numbers.
• You are meticulous about details and comfortable moving between email production, website updates and deadline-driven awards administration.
• You take initiative, follow through on recurring tasks and collaborate well with colleagues across departments.

Qualifications

• At least 2 years of relevant marketing or communications experience; this position is designed for candidates with approximately 2 to 5 years of experience.
• Hands-on HubSpot or similar email platform experience building emails, lists, workflows and reports; able to explain actual campaign execution and performance improvements. Hubspot certifications a plus!
• Strong analytical skills and spreadsheet proficiency, including filters, pivot tables and lookups; able to spot anomalies and turn data into actionable recommendations.
• Experience updating website content in a CMS; strong proofreading, organization, attention to detail and ability to meet multiple deadlines.
• Bachelor’s degree in marketing, communications or a related field, or equivalent relevant experience.

Preferred qualifications

HubSpot certifications; Sitefinity or comparable CMS experience; familiarity with Google Analytics, basic HTML/CSS and association CRM systems; and experience supporting awards, application processes or member programs. Automotive industry experience is helpful but not required.

What success looks like

Within 90 days, handle recurring email builds and routine website updates, establish basic automation workflows and documentation. Ongoing success means fewer errors, less manual work for colleagues, timely awards administration and measurable progress toward email engagement and conversion goals.

Our culture

We value Teamwork, Curiosity, Integrity and Fun. We welcome different perspectives, share knowledge and collaborate to serve our members. The ideal candidate is curious about the data, reliable in execution and comfortable working across departments.