Membership Growth & Experience Leader

YMCA; Smithfield (VA); Hybrid; USD 60,000 - 85,000; Full time

Job summary

YMCA of the Virginia Peninsulas seeks a Membership Experience Director to drive member acquisition, engagement, and retention at assigned centers. You will lead a team to welcome, connect, and engage members, guests and staff with a focus on high-quality service and community impact.

You will develop membership strategies, oversee tours, coach staff, and collaborate with marketing to promote events and Guardian programs to ensure accessibility for those in need.

Qualifications

• Bachelor’s degree preferred.
• Minimum two years of supervisory experience.
• Ability to interact with people from diverse backgrounds.
• Working knowledge of computers and various software.
• Good written and verbal communication skills.
• CERT: CPR/First Aid/AED/O2 required within 60 days of hire.
• Complete required trainings: NEO, Bloodborne Pathogens, CAP, Sexual Harassment.
• Background and CPS checks required.

Responsibilities

• Supports YMCA mission, vision and goals.
• Leads with character values and strengthens community.
• Promotes fundraising including Annual and Capital Campaigns.
• Develops annual membership growth and retention plans.
• Drives enrollment to meet revenue goals.
• Coaches staff and conducts prospect tours.
• Owns member/guest experience and KPI monitoring.
• Collaborates on member journey, marketing and events.

Skills

Supervisory experience

Communication skills

Customer service focus

Computer literacy

CPR/First Aid/AED/O2 certification

Education

Bachelor’s Degree in a related field

Tools

Microsoft Office

Job description

YMCA of the Virginia Peninsulas seeks a Membership Experience Director to drive member acquisition, engagement, and retention at assigned centers. You will lead a team to welcome, connect, and engage members, guests and staff with a focus on high-quality service and community impact.

You will develop membership strategies, oversee tours, coach staff, and collaborate with marketing to promote events and Guardian programs to ensure accessibility for those in need.