Membership Growth & Experience Director

YMCA of the USA; Madison (AL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance (w

Employer-paid Life Insurance

Disability Insurance

Retirement Plan

Phone Allowance

Professional Development

Job summary

YMCA of the USA is seeking a Membership Director to lead membership operations, sales, onboarding, engagement and retention at the assigned branch. The role reports to the VP of Member Experience & Growth and focuses on creating a welcoming, cause-driven member experience while driving growth and financial performance.

You will supervise the membership team, set service expectations, monitor trends, and work with branch and association leaders to ensure a strong sense of belonging for members

Qualifications

• Bachelor's degree in business administration, nonprofit management, recreation, hospitality, event management, communications, or related field.
• Minimum of 3-5 years of progressively responsible leadership experience, preferably within YMCA, nonprofit, membership-based, hospitality, recreation, or community-focused organization.
• Demonstrated experience leading staff, programs, operations, events, or multiple areas of organizational responsibility.
• Demonstrated ability to develop relationships and partnerships with businesses, community organizations, members, volunteers, and other stakeholders.
• Experience managing budgets, monitoring financial performance, and identifying opportunities for revenue growth and responsible stewardship.
• Proven ability to recruit, supervise, coach, develop, and hold staff accountable while creating a positive and engaging team culture.
• Strong project management and organizational skills with demonstrated ability to manage multiple priorities, deadlines, events, and initiatives simultaneously.
• Strong interpersonal, written, and verbal communication skills with the ability to effectively engage diverse audiences and represent the YMCA professionally in the community.
• Demonstrated creativity and initiative in developing experiences that increase participation, engagement, member satisfaction, and community connection.
• Ability to analyze participation, financial, membership, and other performance data and use information to inform decisions and improve outcomes.
• Strong judgment and problem-solving skills with the ability to make independent decisions in a dynamic operating environment.
• Proficiency with Microsoft Office and the ability to learn and effectively utilize YMCA membership, registration, scheduling, and other technology platforms.
• Must demonstrate a commitment to the YMCA's mission, cause, and values and the ability to translate those principles into meaningful experiences for members, families, staff, and the community.

Responsibilities

• Provide leadership and direction for all membership operations, sales, onboarding, engagement, and retention within the branch.
• Monitor performance and trends, drive membership growth, financial performance, and staff accountability; report insights to leadership.
• Lead the membership team, establish clear sales and service expectations, and ensure staff accountability.
• Collaborate with branch and association leaders to ensure members and prospective members experience the YMCA as a welcoming place of belonging.

Skills

Leadership

Staff development

Budget management

Sales & membership growth

Customer engagement

Data analysis

Project management

Communication

Education

Bachelor's degree in business administration or related field

Tools

Microsoft Office

Job description

YMCA of the USA is seeking a Membership Director to lead membership operations, sales, onboarding, engagement and retention at the assigned branch. The role reports to the VP of Member Experience & Growth and focuses on creating a welcoming, cause-driven member experience while driving growth and financial performance.

You will supervise the membership team, set service expectations, monitor trends, and work with branch and association leaders to ensure a strong sense of belonging for members