Campaigns & Memberships Marketing Lead – Data-Driven Growth

Elliptic; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Elliptic, a leading digital asset decisioning company, seeks a campaigns & memberships marketing manager to own end-to-end campaign delivery and optimize buyer journey engagement. You will manage industry memberships, newsletters, social calendars and regional adaptations to drive measurable pipeline across financial institutions, PSPs, crypto natives and government.

You will partner with Field Marketing, Events and Content teams to craft high-impact assets, expand channels, and leverage data

Qualifications

• Measurable pipeline impact from integrated B2B campaigns.
• Strong knowledge of HubSpot or equivalent marketing automation platform.
• Experience managing industry partnerships or memberships with a commercial lens.
• Solid understanding of LinkedIn, X, Reddit as B2B channels (organic and paid).
• Experience in fintech or crypto environment or strong interest in the space.
• Excellent written communication for various channels.

Responsibilities

• Plan and execute integrated multi-channel campaigns from brief to measurement.
• Own Elliptic's industry memberships and associations end to end.
• Build and run a newsletter and nurture programme that earns its audience.
• Design, build, and manage a data-driven newsletter and nurture programme.
• Own the social calendar with a clear POV on Elliptic's messaging.
• Partner with Field Marketing to adapt campaigns for regional markets.
• Brief the Creative team with clear audience, objective, and success metrics.
• Partner with Events to ensure global events' success and post-event impact.
• Work with Content Strategist to identify gaps and develop assets.
• Explore new channels and tools; use data to improve performance.
• Measure performance with analytics; present actionable ROI insights.
• Use AI tools to streamline processes and foster innovation.

Job description

Elliptic, a leading digital asset decisioning company, seeks a campaigns & memberships marketing manager to own end-to-end campaign delivery and optimize buyer journey engagement. You will manage industry memberships, newsletters, social calendars and regional adaptations to drive measurable pipeline across financial institutions, PSPs, crypto natives and government.

You will partner with Field Marketing, Events and Content teams to craft high-impact assets, expand channels, and leverage data