Member Engagement & Growth Digital Marketer

Financialnarrative; Kennesaw (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Credit Union of Georgia seeks a Digital Marketing Specialist to optimize the member journey and drive engagement across digital channels. You will manage data-driven marketing initiatives and maintain clean marketing datasets to support product adoption and revenue growth.

The role requires 2–4 years of digital marketing experience, proficiency with marketing automation, CRM systems, and analytics tools, plus strong communication and project management skills.

Qualifications

• 2–4 years of digital marketing experience, preferably in financial services.
• Proficiency in marketing automation, CRM systems, and analytics platforms.
• Strong understanding of digital member behavior and lifecycle marketing.
• Excellent communication, project management, and analytical skills.

Responsibilities

• Enhance the member journey across digital channels by identifying opportunities to improve engagement.
• Drive product adoption through targeted campaigns promoting checking accounts, loans, credit cards, and more.
• Support revenue growth by optimizing digital marketing strategies and measuring campaign performance.
• Manage digital content across website, email, and advertising platforms to ensure consistency and compliance.
• Maintain a clean data inventory and leverage analytics to track KPIs and generate insights.
• Map and analyze the digital member journey to identify friction points and opportunities for engagement.
• Plan and implement digital campaigns that promote key financial products.

Skills

Marketing automation

CRM systems

Analytics platforms

Lifecycle marketing

Digital member behavior

Communication

Project management

Analytical skills

Education

Bachelor’s degree in marketing, communications or a related field

Tools

Google Analytics

Job description

Credit Union of Georgia seeks a Digital Marketing Specialist to optimize the member journey and drive engagement across digital channels. You will manage data-driven marketing initiatives and maintain clean marketing datasets to support product adoption and revenue growth.

The role requires 2–4 years of digital marketing experience, proficiency with marketing automation, CRM systems, and analytics tools, plus strong communication and project management skills.