Digital Marketing Coordinator: Campaigns, UX & Growth

Essential-Credit-Union; Baton Rouge (LA); On-site; USD 40,000 - 65,000; Full time

Job summary

Essential Credit Union is seeking a Digital Marketing Coordinator to support the execution of its digital marketing strategy. You will coordinate campaigns with an external agency, manage website content and online listings, and prepare monthly performance reports to drive better member experiences.

You will work with the Marketing Manager and Digital Services team to improve usability, accessibility, and engagement across member-facing digital touchpoints, including email, social media, and

Qualifications

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field is preferred.
• Proficiency with Google Ads, Google Analytics, Meta Blueprint, HubSpot or similar certifications is a plus.
• Excellent problem-solving skills, attention to detail, and ability to think strategically.
• Strong communication and interpersonal skills; ability to work collaboratively across departments.
• Member-centric mindset with a passion for digital innovation and service excellence.

Responsibilities

• Assist with planning and executing digital marketing campaigns supporting products, services, community initiatives, and organizational goals.
• Coordinate paid digital advertising with external marketing partners and track campaign performance.
• Assist with maintaining Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
• Prepare monthly marketing reports using website, email, social media, and advertising analytics.
• Evaluate digital member experiences—including online account opening, loan applications, and other member-facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
• Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
• Maintain website content and create campaign landing pages using the content management system.
• Create, schedule, and monitor email marketing campaigns.
• Develop and maintain social media content calendars; create and schedule content.
• Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
• Monitor online reviews and draft responses consistent with Essential's brand standards.
• Maintain awareness of industry trends, regulatory changes, and member feedback to proactively drive platform improvements.
• Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.

Skills

Advanced computer skills

English fluency

Microsoft Office

Adobe Express

Canva

Website CMS

Social media management

Multitasking

Teamwork

Attention to detail

Education

Bachelor’s Degree in Digital Marketing or related field

Tools

Google Ads

Google Analytics

Meta Blueprint

HubSpot

Job description

Essential Credit Union is seeking a Digital Marketing Coordinator to support the execution of its digital marketing strategy. You will coordinate campaigns with an external agency, manage website content and online listings, and prepare monthly performance reports to drive better member experiences.

You will work with the Marketing Manager and Digital Services team to improve usability, accessibility, and engagement across member-facing digital touchpoints, including email, social media, and