Digital Marketing Manager: Growth, SEO & Analytics

Community First Credit Union; Neenah, Northern (WI, KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Community First Credit Union seeks a Digital Marketing Manager to lead digital strategies, maintain the website, and drive speedy campaigns and communications. The role blends hands-on execution with strategic insight, translating initiatives into intuitive user flows and high-converting landing pages.

You will own SEO, analytics, accessibility, and content quality, collaborating across marketing, product, and IT teams to optimize the member journey and measure success.

Qualifications

• 3+ years of corporate or agency digital marketing experience.
• Front-end development skills within a DXP (Kentico 12 or Kentico Xperience).
• Advanced troubleshooting skills; technical documentation experience a plus.
• Proficiency with web analytics tools such as Google Analytics 4, Google Tag Manager, and Siteimprove.
• Proven success developing and managing SEO strategies and digital marketing plans.
• Experience with SEO tools such as Google Search Console, Moz, Screaming Frog, or Ubersuggest.
• Current knowledge of SEO, analytics, social, and digital marketing trends.
• Experience with software testing, user acceptance testing, and accessibility practices.

Responsibilities

• Build and maintain the organization’s digital presence across owned and partner sites.
• Maintain site architecture, QA, accessibility, and partner relationships.
• Collaborate to monitor, optimize digital journeys and KPIs across channels.
• Translate metrics into clear recommendations and report performance.
• Lead SEO strategy including content, links, and keyword research.
• Document guidelines, audits, and improve SEO and accessibility practices.

Skills

Digital marketing

Front-end development

Web analytics

SEO strategy

Troubleshooting

Accessibility

Software testing

Education

Bachelor's degree in digital marketing, business, or related field

Tools

Google Analytics 4

Google Tag Manager

Siteimprove

Moz

Screaming Frog

Ubersuggest

Google Search Console

Job description

Community First Credit Union seeks a Digital Marketing Manager to lead digital strategies, maintain the website, and drive speedy campaigns and communications. The role blends hands-on execution with strategic insight, translating initiatives into intuitive user flows and high-converting landing pages.

You will own SEO, analytics, accessibility, and content quality, collaborating across marketing, product, and IT teams to optimize the member journey and measure success.