Digital Marketing Specialist

Credit Union of Georgia; Kennesaw (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

A community-focused financial institution in Kennesaw seeks a Digital Marketing Specialist to enhance member engagement and optimize digital strategies. The role involves managing digital content and campaigns, analyzing data to drive product adoption, and collaborating across teams to ensure seamless member experiences. Ideal candidates have 2–4 years of digital marketing experience and a Bachelor's degree in a related field. Join us in making a difference for our members.

Qualifications

• 2–4 years of experience in digital marketing, preferably at a credit union or bank.
• Strong understanding of digital member behavior and lifecycle marketing.
• Proficiency in marketing automation and analytics platforms.

Responsibilities

• Enhance the member journey by identifying opportunities to improve engagement.
• Drive product adoption through targeted campaigns.
• Manage digital content across website and advertising platforms.

Skills

Digital marketing

Data analysis

SEO

CRM systems

Project management

Effective communication

Member engagement strategies

Education

Bachelor’s degree in marketing, communications or a related field

Tools

Google Analytics

Marketing automation tools

Job description

Are you passionate about creating seamless digital experiences that drive real results? Join our team at Credit Union of Georgia and help shape the way our members discover and engage with our financial products. We’re more than a financial institution—we’re a community. You’ll be part of a mission-driven team that values innovation, collaboration, and putting members first.

The Digital Marketing Specialist plays a key role in driving member engagement, product adoption, and revenue growth through strategic digital campaigns. This role is responsible for optimizing the member journey across digital channels, managing data-driven marketing initiatives, and maintaining a clean, actionable inventory of marketing data.

What You’ll Do

• Enhance the member journey across digital channels by identifying opportunities to improve engagement and satisfaction.
• Drive product adoption through targeted campaigns that promote checking accounts, loans, credit cards, and more.
• Support revenue growth by optimizing digital marketing strategies and measuring campaign performance.
• Manage digital content across our website, email, and advertising platforms to ensure consistency and compliance.
• Maintain a clean data inventory, leveraging analytics tools to track KPIs and generate actionable insights.

Key Responsibilities

Member Journey Optimization

• Map and analyze the digital member journey to identify friction points and opportunities for engagement.
• Develop and execute targeted campaigns that guide members through awareness, consideration, and adoption of credit union products and services.
• Collaborate with UX, product, and member service teams to ensure a seamless digital experience.

Product Adoption & Revenue Growth

• Plan and implement digital campaigns that promote key financial products (e.g., loans, credit cards, checking accounts).
• Use A/B testing, segmentation, and personalization to increase conversion rates and product uptake.
• Monitor campaign performance and adjust strategies to maximize ROI and member value.

Data & Performance Management

• Maintain a comprehensive inventory of marketing data, including campaign metrics, member behavior insights, and product performance.
• Leverage analytics tools (e.g., Google Analytics, CRM platforms) to track KPIs and generate actionable insights.
• Partner with internal teams to ensure data integrity and alignment with compliance standards.
• Manage content and updates across the credit union's website, email platforms, and digital advertising channels.
• Ensure all digital content aligns with brand standards and regulatory requirements.
• Support SEO, SEM, and paid media efforts to drive traffic and engagement.

Experience

• 2–4 years of experience in digital marketing, preferably at a credit union, bank, or member-based organization.
• Proficiency in marketing automation, CRM systems, and analytics platforms.
• Strong understanding of digital member behavior and lifecycle marketing.
• Excellent communication, project management, and analytical skills.

Education/Certifications/Licenses

• Bachelor’s degree in marketing, communications or a related field.

Credit Union of Georgia is an equal opportunity employer.

No phone calls please. No recruiters.