Growth-Driven Digital Marketing Specialist

FIRST SERVICE CREDIT UNION; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

FIRST SERVICE CREDIT UNION is seeking a Digital Marketing Specialist to design, implement, and optimize digital channels across web, email, and social platforms. You will leverage analytics to drive engagement and lead conversions while ensuring brand consistency and a positive member experience.

In this role, you will manage content across CMS platforms, execute SEM campaigns, and oversee email marketing automation, collaborating with internal teams to enhance performance and align with

Qualifications

• Three or more years of digital marketing experience in a professional setting.
• ,

Responsibilities

• Design, develop, and optimize digital channels (web, marketing automation, micro-sites, digital banking) using analytics and user testing.
• Plan and execute content marketing, SEM, marketing automation, email, and display campaigns.
• Conduct routine website audits and keyword/SEO research to improve organic traffic.
• Measure and report performance of campaigns against ROI and KPIs.
• Collaborate with cross-functional teams to align initiatives and integrations across channels.
• Perform other duties as assigned.

Skills

Digital marketing

Data analysis

Written communication

Multi-tasking

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Kentico CMS

Sitefinity CMS

Sitecore CMS

WordPress CMS

HubSpot

Salesforce Marketing Cloud

Acoustic

Marketo

Sharpspring

Braze

HTML

CSS

Moz

SEMrush

Job description

FIRST SERVICE CREDIT UNION is seeking a Digital Marketing Specialist to design, implement, and optimize digital channels across web, email, and social platforms. You will leverage analytics to drive engagement and lead conversions while ensuring brand consistency and a positive member experience.

In this role, you will manage content across CMS platforms, execute SEM campaigns, and oversee email marketing automation, collaborating with internal teams to enhance performance and align with