Digital Marketing Specialist: Growth, Automation & Analytics

US-Community-Credit-Unio; Nashville (TN); On-site; USD 50,000 - 75,000; Full time

Job summary

US Community Credit Union is seeking a proactive Digital Marketing Specialist to enhance member experiences across digital channels. You will manage email campaigns, automation, CRM audience segmentation, and website content while aligning with brand standards.

The role supports marketing communications across digital banking, branch touchpoints, and community events, and involves analyzing campaigns to optimize performance. A bachelor's degree and 1+ years in digital marketing are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred.
• 1+ years of digital marketing, marketing automation, email marketing, or related functions preferred.
• Experience with HubSpot, CRM platforms, Google Analytics, CMS platforms, or email marketing software a plus.
• Basic graphic design experience or familiarity with Canva, Adobe Creative Suite, or similar platforms is a plus.

Responsibilities

• Develop, execute, and optimize email marketing campaigns.
• Manage marketing automation initiatives through HubSpot.
• Build and refine member audience segments using CRM data.
• Maintain and optimize marketing platforms (HubSpot, CRM, other tools).
• Update website content ensuring accuracy and brand consistency.
• Support digital banking communications and in-app messaging to boost engagement.
• Plan and support community events and partnerships.
• Monitor campaign performance and prepare analytics reports.

Skills

Marketing automation

HubSpot

CRM

Email marketing

Analytics

Campaign management

Content management

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Analytics

CMS platforms

Canva

Adobe Creative Suite

Job description

US Community Credit Union is seeking a proactive Digital Marketing Specialist to enhance member experiences across digital channels. You will manage email campaigns, automation, CRM audience segmentation, and website content while aligning with brand standards.

The role supports marketing communications across digital banking, branch touchpoints, and community events, and involves analyzing campaigns to optimize performance. A bachelor's degree and 1+ years in digital marketing are preferred.