Digital Marketing Specialist — Drive Growth & Impact

Florida Credit Union; Gainesville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Florida Credit Union is seeking a Digital Marketing Specialist to develop, implement, and manage campaigns that promote our products and services. You will use data-driven strategies across social media, email, and our website to increase awareness and member engagement.

You will analyze performance with Google Analytics, collaborate with the team on compelling content, and ensure all activities comply with brand and regulatory guidelines.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 3+ years of experience in digital marketing or related roles.
• Experience with search engine optimization (SEO) and search engine marketing (SEM).
• Familiarity with web analytics tools such as Google Analytics.
• Experience in using social media platforms for business purposes.

Responsibilities

• Develop and execute digital marketing strategies across platforms (social media, email, website).
• Analyze and report on performance using tools like Google Analytics and make data-driven decisions.
• Collaborate with marketing team to create engaging content aligned with brand objectives.
• Manage and grow online presence through SEO, SEM, and PPC advertising.
• Monitor industry trends and competitor activities to identify growth opportunities.
• Ensure digital efforts comply with regulatory requirements and brand guidelines.
• Work with IT to integrate marketing initiatives with the tech infrastructure.
• Provide insights to improve member experience through digital channels.

Skills

Digital marketing

SEO

SEM

Analytics interpretation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media management tools

Job description

Florida Credit Union is seeking a Digital Marketing Specialist to develop, implement, and manage campaigns that promote our products and services. You will use data-driven strategies across social media, email, and our website to increase awareness and member engagement.

You will analyze performance with Google Analytics, collaborate with the team on compelling content, and ensure all activities comply with brand and regulatory guidelines.