Growth-Focused Digital Marketing Specialist for Members

Credit Union of Georgia; Kennesaw (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

A community-focused financial institution in Kennesaw seeks a Digital Marketing Specialist to enhance member engagement and optimize digital strategies. The role involves managing digital content and campaigns, analyzing data to drive product adoption, and collaborating across teams to ensure seamless member experiences. Ideal candidates have 2–4 years of digital marketing experience and a Bachelor's degree in a related field. Join us in making a difference for our members.

Qualifications

• 2–4 years of experience in digital marketing, preferably at a credit union or bank.
• Strong understanding of digital member behavior and lifecycle marketing.
• Proficiency in marketing automation and analytics platforms.

Responsibilities

• Enhance the member journey by identifying opportunities to improve engagement.
• Drive product adoption through targeted campaigns.
• Manage digital content across website and advertising platforms.

Skills

Digital marketing

Data analysis

SEO

CRM systems

Project management

Effective communication

Member engagement strategies

Education

Bachelor’s degree in marketing, communications or a related field

Tools

Google Analytics

Marketing automation tools

Job description

A community-focused financial institution in Kennesaw seeks a Digital Marketing Specialist to enhance member engagement and optimize digital strategies. The role involves managing digital content and campaigns, analyzing data to drive product adoption, and collaborating across teams to ensure seamless member experiences. Ideal candidates have 2–4 years of digital marketing experience and a Bachelor's degree in a related field. Join us in making a difference for our members.