Media Sales Executive — Premium Sports & Content

Hearst Television, Inc.; Baltimore (MD); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Additional benefits

Job summary

WBAL-TV, Baltimore's NBC affiliate, seeks a Media Sales Account Executive to drive revenue across TV, digital, and streaming platforms. You will prospect new businesses, close non-traditional deals, and lead high-profile programming sales with marquee sports content.

You’ll analyze market data, craft research-driven proposals, and manage a growing client portfolio in a fast-paced, commission-based environment with strong earning potential.

Qualifications

• 3+ years of media sales experience preferred in TV, radio, digital or related industry.
• Proven ability to develop new business and sell to local businesses.
• Experience in non-traditional revenue development and partnerships.
• Strong negotiation and consultative sales approach.
• Ability to analyze market research and position clients for success.
• Proficiency with MS Office and familiarity with sales software.

Responsibilities

• Generate revenue across TV, digital, streaming platforms.
• Prospect, contact and present to new businesses.
• Develop revenue through local business development and non-traditional opportunities.
• Form partnerships with local and national advertisers.
• Sell high-profile programming like major sports and premium content.
• Manage and grow active account portfolio.
• Create proposals aligned with station strategies and research-driven insights.
• Meet individual sales goals while contributing to the team.

Skills

Media sales

New business

Negotiation

Consultative selling

Market research

Account management

Tools

Wide Orbit

Microsoft Office

Job description

WBAL-TV, Baltimore's NBC affiliate, seeks a Media Sales Account Executive to drive revenue across TV, digital, and streaming platforms. You will prospect new businesses, close non-traditional deals, and lead high-profile programming sales with marquee sports content.

You’ll analyze market data, craft research-driven proposals, and manage a growing client portfolio in a fast-paced, commission-based environment with strong earning potential.