Sports Account Executive

Morgan Murphy Media; La Crosse (WI); On-site; USD 80,000 - 150,000; Full time

Benefits offered by this job

Cell phone allowance

Mileage reimbursement

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Paid holidays

401(k) with company match

Training and development

Career growth opportunities

Collaborative team

Job summary

Morgan Murphy Media is recruiting a Sports Account Executive in Wisconsin to convert passion for sports into sales of live, multi-platform advertising solutions. You will engage local and regional advertisers, craft campaigns spanning TV, digital, and CTV, and present strategies that align with client goals and budgets.

As a consultative seller, you will partner with creative, digital strategy, and analytics teams to launch, optimize and report on campaigns while building long-term client

Qualifications

• Genuine enthusiasm for sports and understanding how fans connect with live events.
• Entrepreneurial, self-motivated approach to finding opportunities for clients.
• Strong communication, presentation and relationship-building skills.
• Consultative sales mindset and ability to translate client objectives into marketing solutions.

Responsibilities

• Prospect, develop and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social and programmatic advertising.
• Present clear, compelling marketing strategies aligned with client goals, audience and budget.
• Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and build long-term client partnerships.
• Stay current on sports media, digital advertising, streaming and trends.
• Meet and exceed new-business and revenue goals with uncapped commission potential.

Skills

Sports enthusiasm

Entrepreneurial mindset

Strong communication

Consultative selling

Tools

CRM

Job description

Turn Your Passion for Sports into a Career

Do you live for game day? Do you follow the biggest matchups, support your favorite teams and make time for live sports all year long? Turn that passion into a rewarding career.

News 8 Now, CBS Sports and Phase 3 Digital are looking for an ambitious, consultative Sports Account Executive to help businesses connect with highly engaged fans through the live teams, events and programming they care about most. This is an opportunity to sell more than advertising—you'll create powerful, results-focused marketing solutions built around the energy and impact of live sports.

Sell the Power of Live Sports

You'll bring advertisers into the action across traditional television, digital and Connected TV (CTV), with opportunities spanning the NFL—the No. 1 programming on television—Big Ten football, Wisconsin Badgers athletics, Green Bay Packers coverage, the NBA and Milwaukee Bucks, the WNBA, March Madness and NCAA basketball, Major League Baseball and Milwaukee Brewers, UEFA professional soccer, WIAA sports coverage, WIAC athletics, Wisconsin Huddle, CBS Sports, PGA Tour golf and more.

Why This Role Is Exciting

At News 8 Now and Phase 3 Digital, we are transforming how local businesses connect with customers through high-impact digital advertising and Connected TV solutions. As a Sports Account Executive, you will build innovative, data-driven campaigns that combine the unmatched impact of live sports with OTT, CTV, programmatic display, streaming audio, paid social and traditional television.

You'll be a trusted marketing partner to local businesses—helping them turn attention into action, build their brands and drive measurable results.

What You'll Do

• Prospect, develop and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social and programmatic advertising.
• Present clear, compelling marketing strategies that align with each client’s goals, audience and budget.
• Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and earn long-term client partnerships.
• Stay current on sports media, digital advertising, streaming and emerging technology trends.
• Meet and exceed new-business and revenue goals, with uncapped commission potential.

What You'll Bring

• Genuine enthusiasm for sports and an understanding of the connection fans have with live events and local teams.
• An entrepreneurial, self-motivated approach to finding opportunities and helping clients succeed.
• Strong communication, presentation and relationship-building skills.
• A consultative sales mindset and the ability to translate client objectives into effective marketing solutions.

What We Offer

• Competitive base salary plus uncapped commission potential.
• Unlimited earning opportunity; top sales performers can exceed $150,000 annually.
• Monthly cell phone allowance and mileage reimbursement.
• Comprehensive medical, dental, vision and life insurance benefits.
• Paid time off, paid holidays and a 401(k) plan with company match.
• Ongoing training, professional development and meaningful career-growth opportunities.
• A supportive, collaborative team committed to helping local businesses and communities thrive.

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.