Media Sales Account Executive

Hearst Television, Inc.; Baltimore (MD); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Additional benefits

Job summary

WBAL-TV, Baltimore's NBC affiliate, seeks a Media Sales Account Executive to drive revenue across TV, digital, and streaming platforms. You will prospect new businesses, close non-traditional deals, and lead high-profile programming sales with marquee sports content.

You’ll analyze market data, craft research-driven proposals, and manage a growing client portfolio in a fast-paced, commission-based environment with strong earning potential.

Qualifications

• 3+ years of media sales experience preferred in TV, radio, digital or related industry.
• Proven ability to develop new business and sell to local businesses.
• Experience in non-traditional revenue development and partnerships.
• Strong negotiation and consultative sales approach.
• Ability to analyze market research and position clients for success.
• Proficiency with MS Office and familiarity with sales software.

Responsibilities

• Generate revenue across TV, digital, streaming platforms.
• Prospect, contact and present to new businesses.
• Develop revenue through local business development and non-traditional opportunities.
• Form partnerships with local and national advertisers.
• Sell high-profile programming like major sports and premium content.
• Manage and grow active account portfolio.
• Create proposals aligned with station strategies and research-driven insights.
• Meet individual sales goals while contributing to the team.

Skills

Media sales

New business

Negotiation

Consultative selling

Market research

Account management

Tools

Wide Orbit

Microsoft Office

Job description

Are you a driven, strategic sales professional looking for a high-impact opportunity in media? WBAL-TV, Baltimore's NBC affiliate, is looking for a Media Sales Account Executive to develop and manage business across television, digital, and streaming platforms.

This is a rare opportunity to sell marquee sports programming and premium content, including:

• Baltimore Ravens
• Sunday Night Baseball
• Sunday Night Football
• NBA
• The Olympics
• The Preakness Stakes

Compensation:Commission-based (Potential earnings: $50,000 - $75,000+, plus discretionary quarterly bonuses)

If you're passionate about delivering results for clients, enjoy working with big brands and premium content, and thrive in a high energy, fast-paced, competitive environment, this is the career move for you!

What You'll Do:

• Generate revenue across WBAL-TV's platforms (TV, digital, streaming, and web)
• Prospect, contact and present to new businesses
• Develop new revenue through local business development, non-traditional business
• Form strategic and market partnerships with local businesses and national advertisers
• Sell high-profile programming like Sunday Night Football, The Olympics, and major sports franchises
• Manage and grow active account/client portfolio
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies, including customized, research-driven presentations
• Achieve individual sales goals while contributing to WBAL-TV's dynamic sales team

What We're Looking for:

• 3+ years of media sales experience preferred (TV, radio, digital, or related industry)
• Proven ability to develop new business and sell to local business owners
• Experience with the development of new business/non-traditional business
• Strong negotiation skills and consultative sales approach
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization; experience in a goal-driven, competitive environment
• Understand and use qualitative research to further sales effort; ability to analyze market research and position clients for success
• Proficiency in Microsoft Office and familiarity with sales software (Wide Orbit, Wide Orbit Media Sales, or similar programs a plus)
• Ability to analyze market research and position clients for success
• Valid driver's license and a clean driving record
• Related military experience will be considered
• In person attendance is required

Why WBAL-TV?

• Work with one of the most respected media brands in the industry.
• Access to premium, exclusive content that drives results for advertisers.
• Competitive commission structure with unlimited earning potential.
• Career growth opportunities within Hearst Television.
• A collaborative, high-performance team and a strong company culture.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs