Media Sales Account Executive

HEARST STATIONS INC; Baltimore (MD); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Emotional Wellness

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

WBAL-TV, Baltimore's NBC affiliate, is seeking a Media Sales Account Executive to drive revenue across TV, digital and streaming platforms. You will sell marquee sports programming and premium content to local businesses, including Ravens, Sunday Night Football, Olympics, NBA, and The Preakness Stakes.

You will develop new business, manage active accounts, and present research-driven proposals that align with station strategies.

Qualifications

• 3+ years of media sales experience preferred.
• Proven ability to develop new business and sell to local businesses.
• Experience with development of new/non-traditional business.
• Strong negotiation skills and consultative sales approach.
• Experience in a customer-focused, goal-driven environment.
• Ability to analyze market research and position clients for success.
• Valid driver's license and clean driving record.
• In-person attendance is required.

Responsibilities

• Generate revenue across TV, digital, streaming, and web.
• Prospect, contact and present to new businesses.
• Develop revenue through local business development and non-traditional business.
• Form strategic partnerships with local and national advertisers.
• Sell high-profile programming like Sunday Night Football and The Olympics.
• Manage and grow active account portfolio.
• Create research-driven sales proposals aligned with station strategies.
• Achieve individual sales goals while contributing to the sales team.

Skills

Media sales

Negotiation

Consultative selling

Account management

MS Office

Driving license

Market research

Tools

Wide Orbit

Wide Orbit Media Sales

Job description

Are you a driven, strategic sales professional looking for a high-impact opportunity in media? WBAL-TV, Baltimore's NBC affiliate, is looking for a Media Sales Account Executive to develop and manage business across television, digital, and streaming platforms.

This is a rare opportunity to sell marquee sports programming and premium content, including:

• Baltimore Ravens
• Sunday Night Baseball
• Sunday Night Football
• NBA
• The Olympics
• The Preakness Stakes

Compensation

Commission-based (Potential earnings: $50,000 - $75,000+, plus discretionary quarterly bonuses)

If you're passionate about delivering results for clients, enjoy working with big brands and premium content, and thrive in a high energy, fast-paced, competitive environment, this is the career move for you!

What You'll Do

• Generate revenue across WBAL-TV's platforms (TV, digital, streaming, and web)
• Prospect, contact and present to new businesses
• Develop new revenue through local business development, non-traditional business
• Form strategic and market partnerships with local businesses and national advertisers
• Sell high-profile programming like Sunday Night Football, The Olympics, and major sports franchises
• Manage and grow active account/client portfolio
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies, including customized, research-driven presentations
• Achieve individual sales goals while contributing to WBAL-TV's dynamic sales team

What We're Looking for

• 3+ years of media sales experience preferred (TV, radio, digital, or related industry)
• Proven ability to develop new business and sell to local business owners
• Experience with the development of new business/non-traditional business
• Strong negotiation skills and consultative sales approach
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization; experience in a goal-driven, competitive environment
• Understand and use qualitative research to further sales effort; ability to analyze market research and position clients for success
• Proficiency in Microsoft Office and familiarity with sales software (Wide Orbit, Wide Orbit Media Sales, or similar programs a plus)
• Ability to analyze market research and position clients for success
• Valid driver's license and a clean driving record
• Related military experience will be considered
• In person attendance is required

Why WBAL-TV?

• Work with one of the most respected media brands in the industry.
• Access to premium, exclusive content that drives results for advertisers.
• Competitive commission structure with unlimited earning potential.
• Career growth opportunities within Hearst Television.
• A collaborative, high-performance team and a strong company culture.

If you're ready to take your media sales career to the next level.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.