Premium Sports Media Account Executive

HEARST STATIONS INC

Baltimore (MD)

On-site

USD 50,000 - 75,000

Full time

14 days+

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Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Emotional Wellness

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

WBAL-TV, Baltimore's NBC affiliate, is seeking a Media Sales Account Executive to drive revenue across TV, digital and streaming platforms. You will sell marquee sports programming and premium content to local businesses, including Ravens, Sunday Night Football, Olympics, NBA, and The Preakness Stakes.

You will develop new business, manage active accounts, and present research-driven proposals that align with station strategies.

Qualifications

3+ years of media sales experience preferred.
Proven ability to develop new business and sell to local businesses.
Experience with development of new/non-traditional business.
Strong negotiation skills and consultative sales approach.
Experience in a customer-focused, goal-driven environment.
Ability to analyze market research and position clients for success.
Valid driver's license and clean driving record.
In-person attendance is required.

Responsibilities

Generate revenue across TV, digital, streaming, and web.
Prospect, contact and present to new businesses.
Develop revenue through local business development and non-traditional business.
Form strategic partnerships with local and national advertisers.
Sell high-profile programming like Sunday Night Football and The Olympics.
Manage and grow active account portfolio.
Create research-driven sales proposals aligned with station strategies.
Achieve individual sales goals while contributing to the sales team.