Media Planning Lead, First-Party Data & Growth

Citigroup Inc.; New York (NY); Sur place; USD 130 000 - 195 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision

401(k)

Paid time off

Résumé du poste

Citigroup Inc. in New York seeks a Media Planning Manager to translate briefs into strategic, executable campaigns. You will leverage Citi’s first‑party data and cross‑functional teams to design end‑to‑end media plans across digital channels.

The role focuses on audience strategy, budget allocation, flighting, and optimization to achieve ROAS and engagement targets in a fast‑paced environment.

Qualifications

• Proven ability to develop high‑performing media plans across digital channels.
• Strong understanding of digital advertising ecosystem and programmatic buying.
• Experience translating briefs into actionable media recommendations.

Responsabilités

• Develop end‑to‑end media plans including audience strategy and budget allocation.
• Leverage first‑party Citi data to build targeted audience strategies.
• Translate advertiser objectives into clear planning recommendations.
• Collaborate with Sales, Ad Operations, Analytics and Product to ensure executable plans.
• Monitor performance and optimize to meet ROAS, conversion and engagement KPIs.

Connaissances

Campaign planning

Media planning

First‑party data

Audience targeting

Budget allocation

Campaign optimization

Cross‑functional collaboration

Client‑facing conversations

Formation

Bachelor’s degree in Marketing/Business

Master’s degree preferred

Description du poste

Citigroup Inc. in New York seeks a Media Planning Manager to translate briefs into strategic, executable campaigns. You will leverage Citi’s first‑party data and cross‑functional teams to design end‑to‑end media plans across digital channels.

The role focuses on audience strategy, budget allocation, flighting, and optimization to achieve ROAS and engagement targets in a fast‑paced environment.