Senior Media Strategy & Campaign Lead

Citigroup Inc.; New York (NY); On-site; USD 99,000 - 148,000; Full time

Job summary

Citigroup Inc. in New York seeks a Media Sr Analyst to lead integrated media campaigns, coordinating multiple agencies and internal teams from concept to execution.

You will develop consumer-focused briefs, oversee cross-channel activation, and ensure messaging is clear and compliant with Citi guidelines while leveraging research insights to optimize campaigns. The role requires strong analytical skills, leadership in teams, and the ability to coach and train new recruits within a large

Qualifications

• 5-8 years of experience in branding, marketing or analytics.
• Passionate about advertising and marketing and curious about new developments in the industry.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop integrated media campaigns from inception to execution.
• Drive successful integration of campaigns across all marketing channels/touchpoints; manage cross-functional teams.
• Manage legal and product review process for all media creative while ensuring clarity and transparency.
• Effectively partner with internal business teams to manage expectations and add value.
• Provide guidance on messaging and media guidelines, imagery and ensuring consistency within Citi's media system.
• Partner with research to understand consumer insights for brief development and learning from media research.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on rationale.
• Proactively solve issues to ensure breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for products/services and communicate implications to Citi.
• Assess risk when business decisions are made, complying with laws, rules and regulations.

Skills

Branding

Marketing

Analytics

Education

Bachelor's degree

Job description

Citigroup Inc. in New York seeks a Media Sr Analyst to lead integrated media campaigns, coordinating multiple agencies and internal teams from concept to execution.

You will develop consumer-focused briefs, oversee cross-channel activation, and ensure messaging is clear and compliant with Citi guidelines while leveraging research insights to optimize campaigns. The role requires strong analytical skills, leadership in teams, and the ability to coach and train new recruits within a large