Hybrid Data-Driven Media Planner

Citi; New York (NY); Hybrid; USD 87,000 - 131,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability-insur.

Wellness programs

Paid time off

Job summary

Citi is seeking a Media Planning Associate in Irving, TX to help develop and execute media plans that align advertiser goals with Citi's data and media capabilities. You will work with Sales, Ad Operations, Analytics, and Product to translate briefs into actionable plans and ensure campaigns are set up for success.

By leveraging Citi’s first‑party data and industry know‑how, you’ll help optimize audience targeting, channel mix, and delivery, while collaborating across teams to meet performance

Qualifications

• 4–7 years of experience in media planning, advertising, or commerce media.
• Experience supporting campaign execution from brief through launch.
• Understanding of digital media planning across channels.
• Familiarity with audience targeting, programmatic, and campaign measurement.
• Ability to work with data and translate insights into actionable recommendations.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills.
• Comfort working cross-functionally across teams.

Responsibilities

• Develop integrated media plans: audience strategy, budget, channel mix, timing.
• Use first-party data to define audiences and boost performance.
• Translate briefs into planning recommendations with senior guidance.
• Collaborate with Sales, Ad Ops, Analytics, and Product to ensure feasibility.
• Monitor campaigns and optimize ROAS, conversions, and engagement.
• Communicate planning approaches and expectations in internal/client discussions.
• Support test-and-learn initiatives and pilots.
• Assist in planning for active campaigns and new opportunities.

Skills

Audience targeting

Programmatic

Campaign measurement

Digital media planning

Data analysis

Cross-functional collaboration

Communication skills

Multitasking

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Citi is seeking a Media Planning Associate in Irving, TX to help develop and execute media plans that align advertiser goals with Citi's data and media capabilities. You will work with Sales, Ad Operations, Analytics, and Product to translate briefs into actionable plans and ensure campaigns are set up for success.

By leveraging Citi’s first‑party data and industry know‑how, you’ll help optimize audience targeting, channel mix, and delivery, while collaborating across teams to meet performance