Media Planning Associate

Citi; New York (NY); Hybrid; USD 87,000 - 131,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability-insur.

Wellness programs

Paid time off

Job summary

Citi is seeking a Media Planning Associate in Irving, TX to help develop and execute media plans that align advertiser goals with Citi's data and media capabilities. You will work with Sales, Ad Operations, Analytics, and Product to translate briefs into actionable plans and ensure campaigns are set up for success.

By leveraging Citi’s first‑party data and industry know‑how, you’ll help optimize audience targeting, channel mix, and delivery, while collaborating across teams to meet performance

Qualifications

• 4–7 years of experience in media planning, advertising, or commerce media.
• Experience supporting campaign execution from brief through launch.
• Understanding of digital media planning across channels.
• Familiarity with audience targeting, programmatic, and campaign measurement.
• Ability to work with data and translate insights into actionable recommendations.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills.
• Comfort working cross-functionally across teams.

Responsibilities

• Develop integrated media plans: audience strategy, budget, channel mix, timing.
• Use first-party data to define audiences and boost performance.
• Translate briefs into planning recommendations with senior guidance.
• Collaborate with Sales, Ad Ops, Analytics, and Product to ensure feasibility.
• Monitor campaigns and optimize ROAS, conversions, and engagement.
• Communicate planning approaches and expectations in internal/client discussions.
• Support test-and-learn initiatives and pilots.
• Assist in planning for active campaigns and new opportunities.

Skills

Audience targeting

Programmatic

Campaign measurement

Digital media planning

Data analysis

Cross-functional collaboration

Communication skills

Multitasking

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Media Planning Associate

Job Req Id:

26984327

Location(s):

Irving, Texas, United States

Job Type:

Hybrid

Posted:

Aug. 05, 2026

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

The Planning Associate supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively.

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals.

Responsibilities

• Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing
• Use Citi’s first-party data to help define target audiences and improve campaign performance
• Translate campaign objectives into clear planning recommendations with guidance from senior team members
• Partner with Sales and Account teams to support pre-sale planning and client presentations
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly
• Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement)
• Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions
• Contribute to developing and improving planning processes, tools, and templates
• Support test-and-learn initiatives and pilot campaigns to validate capabilities
• Assist in planning for both active campaigns and new business opportunities
• Media plans aligned to advertiser goals and Citi Commerce capabilities
• Audience targeting recommendations using first-party data
• Budget allocation and channel mix inputs
• Performance insights to inform optimization decisions
• Contributions to planning tools, frameworks, and documentation
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 4–7 years of experience in media planning, advertising, or commerce media
• Experience supporting campaign execution from brief through launch
• Understanding of digital media planning across channels
• Familiarity with concepts such as audience targeting, programmatic, and campaign measurement
• Ability to work with data and translate insights into actionable recommendations
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong collaboration and communication skills
• Comfort working cross-functionally across teams

Education

• Bachelors/University degree or equivalent experience (preferred Bachelor’s degree in Marketing, Business, or a related field)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location:

Irving Texas United States

Primary Location Full Time Salary Range:

$87,360.00 - $131,040.00

Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Aug 12, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Equal Opportunity Employer Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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