Data-Driven Media Planning Associate

Citi; Irving (TX); On-site; USD 87,000 - 131,000; Full time

Job summary

Citi in Irving, Texas is seeking a Planning Associate to develop and execute media plans that align advertiser objectives with Citi’s data and media capabilities. You will work with Sales, Ad Operations, Product, and Analytics to translate briefs into actionable plans and ensure campaigns are set up effectively.

The role emphasizes audience targeting using first-party data, budget and channel mix decisions, and performance-driven optimization to meet ROAS and engagement goals.

Qualifications

• 4–7 years of experience in media planning or advertising.
• Experience supporting campaign execution from brief through launch.
• Understanding digital media planning across channels.
• Familiarity with audience targeting, programmatic, and measurement.
• Ability to translate data insights into actionable recommendations.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills.
• Cross-functional teamwork with Sales, Operations, Product, Analytics.

Responsibilities

• Support development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing.
• Use Citi’s first-party data to help define target audiences and improve campaign performance.
• Translate campaign objectives into clear planning recommendations with guidance from senior team members.
• Partner with Sales and Account teams to support pre-sale planning and client presentations.
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly.
• Monitor campaign performance and recommend optimizations to improve ROAS, conversion, engagement.
• Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions.
• Contribute to developing and improving planning processes, tools, and templates.
• Support test-and-learn initiatives and pilot campaigns to validate capabilities.
• Assist in planning for both active campaigns and new business opportunities.
• Media plans aligned to advertiser goals and Citi Commerce capabilities.
• Audience targeting recommendations using first-party data.
• Budget allocation and channel mix inputs.
• Performance insights to inform optimization decisions.
• Contributions to planning tools, frameworks, and documentation.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Media planning

Campaign execution

Digital media planning

Audience targeting

Programmatic

Campaign measurement

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business

Job description

Citi in Irving, Texas is seeking a Planning Associate to develop and execute media plans that align advertiser objectives with Citi’s data and media capabilities. You will work with Sales, Ad Operations, Product, and Analytics to translate briefs into actionable plans and ensure campaigns are set up effectively.

The role emphasizes audience targeting using first-party data, budget and channel mix decisions, and performance-driven optimization to meet ROAS and engagement goals.