Media Planning Manager

Citigroup Inc.; New York (NY); On-site; USD 130,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Job summary

Citigroup Inc. in New York seeks a Media Planning Manager to translate briefs into strategic, executable campaigns. You will leverage Citi’s first‑party data and cross‑functional teams to design end‑to‑end media plans across digital channels.

The role focuses on audience strategy, budget allocation, flighting, and optimization to achieve ROAS and engagement targets in a fast‑paced environment.

Qualifications

• Proven ability to develop high‑performing media plans across digital channels.
• Strong understanding of digital advertising ecosystem and programmatic buying.
• Experience translating briefs into actionable media recommendations.

Responsibilities

• Develop end‑to‑end media plans including audience strategy and budget allocation.
• Leverage first‑party Citi data to build targeted audience strategies.
• Translate advertiser objectives into clear planning recommendations.
• Collaborate with Sales, Ad Operations, Analytics and Product to ensure executable plans.
• Monitor performance and optimize to meet ROAS, conversion and engagement KPIs.

Skills

Campaign planning

Media planning

First‑party data

Audience targeting

Budget allocation

Campaign optimization

Cross‑functional collaboration

Client‑facing conversations

Education

Bachelor’s degree in Marketing/Business

Master’s degree preferred

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

The Media Planning Manager is responsible for developing and executing integrated media plans that align advertiser goals with Citi’s unique first‑party data and media capabilities. This role sits at the intersection of strategy and execution—owning the translation of campaign briefs into tactical plans, while ensuring feasibility and performance through close collaboration with cross‑functional teams.

This individual will act as a key partner to Sales, Ad Operations, Product, and Analytics, ensuring campaigns are well‑designed, properly set up, and optimized to meet performance objectives.

Responsibilities:

• Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
• Leverage Citi’s first‑party data to build targeted audience strategies and drive campaign performance
• Translate advertiser objectives into clear, actionable media recommendations and plans
• Partner with Sales and Account teams to support pre‑sale strategy and client presentations
• Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
• Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
• Articulate planning rationale, expected performance, and optimization strategies in client‑facing conversations
• Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
• Support test‑and‑learn initiatives and proof‑of‑concept campaigns to validate Citi Commerce capabilities
• Develop strategies for both active campaigns and new business opportunities, including outreach planning
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6–10 years of experience in media planning, advertising, or commerce media environments
• Strong experience building and executing campaigns from brief through launch
• Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities
• Experience with audience strategies and segmentation recommendations leveraging first‑party data
• Experience managing budget allocation models, channel mix strategies, and campaign flighting plans
• Experience generating performance‑driven insights informing targeting, media mix, and optimization
• Experience with scalable planning frameworks and processes to improve speed and consistency

Education:

• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Marketing, Business, or related field)

Required Skills & Expertise

• Proven ability to develop high‑performing media plans across digital channels
• Strong understanding of the digital advertising ecosystem (e.g., programmatic, owned & operated, audience targeting)
• Familiarity with commerce media networks and first‑party data activation
• Ability to translate data and insights into clear planning recommendations
• Strong analytical skills with experience optimizing toward KPIs such as ROAS, conversion, and engagement
• Experience collaborating across cross‑functional teams in fast‑paced environments
• Strong communication skills, including the ability to support client‑facing conversations
• Problem‑solving mindset with the ability to manage multiple priorities and deadlines

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location:

New York New York United States

Primary Location Full Time Salary Range:

$129,840.00 - $194,760.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.

Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Oct 28, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate’s skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision‑making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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