Paid Media Data Architect Associate: 1st-Party Activation

Citigroup Inc.; Irving (TX); On-site; USD 87,000 - 131,000; Full time

Job summary

Citigroup Inc. is seeking a Paid Media Data Solution Architect to design, implement and maintain data solutions enabling first-party data movement across MarTech and AdTech platforms.

The role partners with marketing, data engineering and analytics to ensure data is integrated, activated, and governed throughout its lifecycle, with emphasis on onboarding, distribution, and compliant data governance. The candidate will design data flows, manage data onboarding, and support platform integrations

Qualifications

• 5-8 years of experience in branding, marketing or analytics.
• Experience designing and documenting data flows, integration solutions, and data movement processes across multiple platforms.
• Experience supporting first-party data onboarding, distribution, governance, and activation processes.
• Strong understanding of data governance principles, privacy regulations, operational controls, and data quality management.

Responsibilities

• Design, document, and maintain end-to-end data flows supporting audience activation, measurement, and reporting across MarTech and AdTech platforms.
• Execute and oversee data distribution processes across marketing and advertising platforms.
• Ensure all data movement complies with Citi's governance policies, privacy requirements, and regulatory standards.
• Perform ongoing maintenance of data feeds, platform integrations, and audience delivery processes.
• Create and maintain data flow diagrams, technical specifications, and governance documentation.
• Collaborate with marketing, analytics, technology, and vendor teams to deliver data solutions.

Skills

SQL and data integration

Data governance

Data onboarding

ETL

MarTech/AdTech

Data flows design

Communication

Education

Bachelor's degree in Computer Science / related field

Tools

LiveRamp

Job description

Citigroup Inc. is seeking a Paid Media Data Solution Architect to design, implement and maintain data solutions enabling first-party data movement across MarTech and AdTech platforms.

The role partners with marketing, data engineering and analytics to ensure data is integrated, activated, and governed throughout its lifecycle, with emphasis on onboarding, distribution, and compliant data governance. The candidate will design data flows, manage data onboarding, and support platform integrations