Media Planning & Analytics Specialist

PetSmart LLC

Phoenix, Northern (AZ, KY)

Hybrid

USD 70,000 - 110,000

Full time

14 days+

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Job summary

PetSmart LLC in Phoenix is seeking a Senior Specialist, Media to support planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and the Affiliate program. The role partners with the Sr.

Manager, Integrated Media to translate priorities into effective media plans that drive business results. The ideal candidate is analytical, organized, and comfortable working across multiple workstreams with agencies and cross-functional partners,

Qualifications

1+ years of experience in media planning and digital marketing disciplines.
Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.
Experience managing campaign workstreams, agency or partner deliverables, and performance analysis.
Familiarity with performance media and affiliate tools such as Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk.
Exposure with web analytics or marketing effectiveness tools is a plus.

Responsibilities

Support analysis of Enterprise Media, Search, and Affiliate performance to identify trends and recommendations.
Plan and execute campaigns that support stores and eComm, customer acquisition, retention, and business priorities.
Coordinate with media agencies to support campaign setup, tagging, budgeting, and optimization.
Assist with recurring reporting and performance updates across channels.