Retail Media Analytics & Optimization Lead

RadNet, Inc.; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

PetIQ is seeking a Retail Media Analyst to support media campaigns across Amazon, Walmart, Chewy, Petco, PetSmart, and other key retail partners. In this role, you'll plan, execute, optimize, and report on retail media campaigns while partnering with Brand, Sales, eCommerce, and Media teams.

You'll leverage retailer data, keyword strategy, bid optimization, and performance insights to improve visibility, conversions, and ROI across PetIQ's portfolio of pet health and wellness brands.

Qualifications

• 2+ years of experience in digital marketing, retail media, media buying, or marketing analytics.

Responsibilities

• Platform Execution & Optimization: Serve as day-to-day support for retail media campaign activation and optimization across key retailer platforms, including Amazon Ads, Walmart Connect, Chewy Ads, Petco Ads, and other strategic retail media networks.
• Paid Search Management: Support keyword strategy, search term analysis, bid optimization, targeting adjustments, campaign structure, and budget recommendations to improve visibility, conversion and efficiency across priority brands and items.
• Campaign Pacing, Forecasting & Budget Monitoring: Monitor campaign pacing, spend delivery, budgets, forecasts, and performance trends, flagging risks, under-delivery, overspend, or reallocation opportunities to the broader media team.
• Performance Reporting & Data Accuracy: Build, maintain, and enhance recurring performance reports across retail media channels, ensuring data accuracy, consistent taxonomy, clean campaign naming, and reliable reporting inputs.
• Insight Development: Analyze KPIs including ROAS, CPC, CTR, conversion rate, attributed sales, impression share, share of voice , new-to-brand metrics, and Net Sales impact to identify trends, risks, and optimization opportunities.
• Business Impact Translation: Translate in-platform performance metrics into clear, actionable insights for internal stakeholders, connecting retail media performance to broader brand, customer, and commercial objectives.
• Cross-functional Partnership: Partner with Brand, Sales, eCommerce, Creative, and internal Media team members to ensure campaigns are aligned to business priorities, retailer strategies, product availability, creative assets, and promotional timing. External partner collaboration: Work with retail media platforms, agency partners, and managed service teams to support campaign setup, execution, optimization, performance reviews, and testing initiatives.
• Testing & Learning: Support test-and-learn initiatives across ad formats, targeting strategies, keyword approaches, creative variations, audience segments, and measurement methodologies, translating learnings into scalable best practices.
• Stakeholder Communication: Develop clear, concise updates, reporting narratives, and presentation materials for internal business reviews, brand meetings, customer discussions, and ad hoc leadership requests.
• Industry & Platform Knowledge: Stay current on retail media platform capabilities, paid search best practices, measurement tools, competitive trends, and broader commerce media developments to help advance PetIQ’s retail media practice.

Skills

Digital marketing

Retail media

Media buying

Marketing analytics

Advanced Excel

Data interpretation

Omnichannel strategy

Ecommerce knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Power BI

Looker

Asana

Pacvue

Stackline

Job description

PetIQ is seeking a Retail Media Analyst to support media campaigns across Amazon, Walmart, Chewy, Petco, PetSmart, and other key retail partners. In this role, you'll plan, execute, optimize, and report on retail media campaigns while partnering with Brand, Sales, eCommerce, and Media teams.

You'll leverage retailer data, keyword strategy, bid optimization, and performance insights to improve visibility, conversions, and ROI across PetIQ's portfolio of pet health and wellness brands.