Senior Media Strategy & Performance Lead

Petco; San Diego (CA); On-site; USD 100,000 - 166,000; Full time

Job summary

Petco, a leading pet retailer, seeks a highly accountable Media Manager to lead planning and optimization of cross‑channel campaigns in a fast‑moving retail environment. You will align media strategies with revenue goals, work with agency partners, and coordinate with marketing, eCommerce, analytics, and finance to drive measurable results.

The ideal candidate has 7+ years in media/performance marketing, strong analytical skills, and excellent communication to influence stakeholders.

Qualifications

• 7+ years of media, marketing, or performance marketing experience.
• Experience with paid media channels and performance metrics.
• Experience managing agencies and external partners.
• Proven ability to drive campaigns tied to business and revenue outcomes.
• Strong analytical mindset with the ability to turn data into actionable recommendations.

Responsibilities

• Own day-to-day media planning, execution, and optimization across paid channels including digital, social, affiliate, search.
• Drive campaigns focused on measurable business outcomes including traffic, sales, ROAS, customer acquisition and retention.
• Partner with media agencies to ensure strong strategic recommendations, flawless execution, and clear accountability against goals.
• Coordinate across internal stakeholders including brand, creative, merchandising, eCommerce, CRM, analytics, and finance teams.
• Translate business priorities, promotional calendars, and merchandising initiatives into actionable media plans.
• Communicate performance insights, risks, and recommendations.
• Hold agency and vendor partners accountable for delivering quality work, strong performance, and operational excellence.
• Help improve internal processes, workflows, and ways of working to increase speed and effectiveness.
• Jump in where needed to solve problems, unblock teams, and keep initiatives moving forward.

Skills

Media planning

Performance marketing

Agency management

Cross-functional collaboration

Data-driven decision making

Strategic thinking

Communication

Job description

Petco, a leading pet retailer, seeks a highly accountable Media Manager to lead planning and optimization of cross‑channel campaigns in a fast‑moving retail environment. You will align media strategies with revenue goals, work with agency partners, and coordinate with marketing, eCommerce, analytics, and finance to drive measurable results.

The ideal candidate has 7+ years in media/performance marketing, strong analytical skills, and excellent communication to influence stakeholders.