Senior Media Specialist, Enterprise & Affiliate - Hybrid

PetSmart, Inc.; Phoenix (AZ); On-site; USD 70,000 - 95,000; Full time

Job summary

PetSmart, Inc. in Phoenix, AZ is seeking a Senior Specialist, Media to support planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and Affiliate programs. This role partners with the Sr.

Manager, Integrated Media to translate business priorities into effective media plans that drive results. The ideal candidate is analytical and organized, comfortable coordinating with agencies and cross-functional partners, and capable of

Qualifications

• 1+ years of experience in media planning and performance marketing.
• Experience with campaign workstreams, agencies, and performance analysis.
• Familiarity with major marketing tools and platforms.

Responsibilities

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.
• Bring a curious mindset that’s always looking for new media opportunities to evolve programs.

Skills

Media planning

Performance marketing

Search & Shopping

Affiliate marketing

Digital marketing

Tools

Google Ads

SA360

Google Analytics

Microsoft Ads

Meta

Affiliate platforms

DV360

The Trade Desk

Job description

PetSmart, Inc. in Phoenix, AZ is seeking a Senior Specialist, Media to support planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and Affiliate programs. This role partners with the Sr.

Manager, Integrated Media to translate business priorities into effective media plans that drive results. The ideal candidate is analytical and organized, comfortable coordinating with agencies and cross-functional partners, and capable of