Seasonal Campaign Architect

Petco Animal Supplies, Inc.; San Diego (CA); On-site; USD 100,000 - 166,000; Full time

Job summary

Petco Animal Supplies, Inc. in San Diego is seeking a seasoned media planning professional to drive integrated campaigns across onsite, offsite, CRM and in-store channels.

You will partner with sales, merchandising, and marketing to deliver cohesive strategies that meet client objectives and measure results. You’ll translate vendor goals into data-driven media solutions, own the planning process from ideation to execution, and provide actionable insights to improve efficiency and campaign

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field; MBA preferred.
• 5+ years of experience in media planning or integrated marketing.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools and methodologies.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Highly organized and detail-oriented with ability to manage multiple projects.
• Familiarity with retail media networks and industry benchmarks is a plus.

Responsibilities

• Develop comprehensive media plans integrating offsite (paid social, search, programmatic), onsite (display ads, sponsored products), CRM (email, SMS), and in-store (signage, activations) efforts.
• Collaborate with internal teams to align campaign goals, creative execution, and measurement frameworks.
• Translate vendor objectives and KPIs into innovative media solutions leveraging Spot Media’s offerings and insights.
• Partner with analytics and insights teams to identify growth opportunities and ensure data-driven decisions.
• Own the media planning process from ideation to execution, ensuring deliverables on time and within budget.
• Coordinate cross-functional teams, including sales, creative, and operations, to streamline workflows.
• Serve as primary point of contact for campaign planning, working closely with sales to pitch cohesive strategies.
• Partner with merchandising and marketing to ensure messaging consistency with broader goals.
• Work with analytics to evaluate campaign performance and provide actionable insights.
• Stay informed about industry trends, emerging technologies, and competitor strategies to keep Spot Media ahead.

Skills

Media planning

Analytics

Communication

Project management

Retail media knowledge

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

MBA preferred

Tools

Media measurement tools

Job description

Petco Animal Supplies, Inc. in San Diego is seeking a seasoned media planning professional to drive integrated campaigns across onsite, offsite, CRM and in-store channels.

You will partner with sales, merchandising, and marketing to deliver cohesive strategies that meet client objectives and measure results. You’ll translate vendor goals into data-driven media solutions, own the planning process from ideation to execution, and provide actionable insights to improve efficiency and campaign