Senior Media Strategist

PetSmart Store Support Group, Inc.; Phoenix, Northern (AZ, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

On-Site Gym

Cafe

On-site childcare

Paid Volunteer Opportunities

Print Center and Business Services

Job summary

PetSmart is seeking a Senior Specialist, Media to lead planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and the Affiliate program. You will collaborate with the Sr.

Manager, Integrated Media to translate business priorities into actionable media plans that drive results. The ideal candidate is analytical, organized, and comfortable coordinating multiple workstreams with agencies and cross-functional partners, reporting into the Sr.

Qualifications

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.
• Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.
• Experience managing campaign workstreams, agency or partner deliverables, and performance analysis.
• Familiarity with performance media and affiliate tools, such as: i.e., Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, or similar tools.
• Exposure with web analytics, performance measurement, or marketing effectiveness tools (i.e., Google Analytics, MMM partners, Neustar or LiveRamp and others) is a plus.

Responsibilities

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.

Skills

Media planning

Performance marketing

Campaign management

Analytics

Cross-functional collaboration

Agency coordination

Tools

Google Ads

SA360

Google Analytics

Microsoft Ads

Meta

DV360

The Trade Desk

Job description

PetSmart is seeking a Senior Specialist, Media to lead planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and the Affiliate program. You will collaborate with the Sr.

Manager, Integrated Media to translate business priorities into actionable media plans that drive results. The ideal candidate is analytical, organized, and comfortable coordinating multiple workstreams with agencies and cross-functional partners, reporting into the Sr.