Sr. Specialist, Media

PetSmart Store Support Group, Inc.; Phoenix, Northern (AZ, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

On-Site Gym

Cafe

On-site childcare

Paid Volunteer Opportunities

Print Center and Business Services

Job summary

PetSmart is seeking a Senior Specialist, Media to lead planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and the Affiliate program. You will collaborate with the Sr.

Manager, Integrated Media to translate business priorities into actionable media plans that drive results. The ideal candidate is analytical, organized, and comfortable coordinating multiple workstreams with agencies and cross-functional partners, reporting into the Sr.

Qualifications

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.
• Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.
• Experience managing campaign workstreams, agency or partner deliverables, and performance analysis.
• Familiarity with performance media and affiliate tools, such as: i.e., Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, or similar tools.
• Exposure with web analytics, performance measurement, or marketing effectiveness tools (i.e., Google Analytics, MMM partners, Neustar or LiveRamp and others) is a plus.

Responsibilities

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.

Skills

Media planning

Performance marketing

Campaign management

Analytics

Cross-functional collaboration

Agency coordination

Tools

Google Ads

SA360

Google Analytics

Microsoft Ads

Meta

DV360

The Trade Desk

Job description

About the Team

Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities. The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.

About the Location

Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job

The Senior Specialist, Media will support the planning, execution, measurement, and optimization of PetSmart’s integrated media campaigns across Enterprise Media and Search, and the Affiliate program. This role will partner closely with the Sr. Manager, Integrated Media to translate business priorities into effective media plans that drive business results. The ideal candidate is analytical, organized, and comfortable working across multiple workstreams with agencies and cross-functional partners. Bring strong interpersonal and collaborative skills along with the ability to prioritize work effectively and support simultaneous projects. Will report to the Sr. Manager, Media within PetSmart’s Media Omni-Channel Marketing team.

What You'll Do:

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.


• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.


• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.


• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.


• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.


• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.


• Bring a curious mindset that’s always looking for new media opportunities to evolve programs.

What You Need:

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.


• Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.


• Experience managing campaign workstreams, agency or partner deliverables, and performance analysis.


• Familiarity with performance media and affiliate tools, such as:




• i.e., Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, or similar tools.




• Exposure with web analytics, performance measurement, or marketing effectiveness tools (i.e., Google Analytics, MMM partners, Neustar or LiveRamp and others) is a plus.

Additional Job Considerations

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.


• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.


• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

* This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

About the Culture

Our associates are the heart of Team PetSmart. Together, we’re building the best team in retail through our values-based culture, connection, and teamwork. Our goal is to create a culture where associates learn and grow together, thrive as effective teams and challenge each other to be the best they can be.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!


• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals


• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces


• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more


• Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education


• Paid Volunteer Opportunities to spend time doing good for causes close to heart


• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.