Strategic Media Planner, Digital & Insight

Publicis Groupe; New York (NY); Hybrid; USD 50,000 - 74,000; Full time

Job summary

Spark Foundry in New York is seeking a Senior Associate, Strategy to be the day-to-day steward on media communication for assigned brands, ensuring accurate budget control and flow of digital media activity. You will develop and maintain deep knowledge of client business, partner with Managers on media recommendations, and oversee Associates to keep priorities clear.

Our team is energetic, collaborative and data-driven, focused on brand differentiation and delivering thoughtful, audience‑driven

Qualifications

• 1+ years of Media Planning experience.
• MediaTools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
• Strong proficiency within Excel

Responsibilities

• Assist the Manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore)
• Gather and analyze appropriate research to provide sound, strategic, consumer‑insights‑driven digital media recommendations
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Ensure proper execution of digital media plans by monitoring buys/schedules
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests

Skills

Excel

Communication skills

Presentation skills

Teamwork skills

Time management

Problem solving

Tools

MRI

MediaTools

Comscore

AdViews

Kantar

Job description

Spark Foundry in New York is seeking a Senior Associate, Strategy to be the day-to-day steward on media communication for assigned brands, ensuring accurate budget control and flow of digital media activity. You will develop and maintain deep knowledge of client business, partner with Managers on media recommendations, and oversee Associates to keep priorities clear.

Our team is energetic, collaborative and data-driven, focused on brand differentiation and delivering thoughtful, audience‑driven