Senior Search Analyst: Data-Driven Campaign Architect

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k) plan

Parental leave

Family care assistance

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry in New York City is seeking a Senior Search Analyst to manage day-to-day search media for assigned brands, driving campaign development, activation and innovation. You will build keyword structures, craft ad copy, and present recommendations to clients while collaborating with the manager on strategy.

The role requires strong analytical skills, PPC/digital advertising experience, and proficiency with Excel and search platforms.

Qualifications

• 1–2 years of paid search campaign experience
• Strong analytical and data management skills
• Experience with PPC and digital display advertising
• Able to work independently and in a team
• Strong organizational and communication skills
• Advanced Excel proficiency

Responsibilities

• Gather and analyze keyword research for new campaigns
• Analyze data to assist plan development
• Group keywords into ad groups and craft relevant ad copy
• Present recommendations and incorporate client feedback before signoff
• Load campaigns in Prisma after approval
• QA all campaign components prior to launch
• Monitor budgets, pacing and bid adjustments
• Identify optimization opportunities based on performance trends
• Perform data analyses and create visual reports for clients

Skills

Paid search experience

Analytical thinking

PPC advertising

Team collaboration

Excel proficiency

Tools

Search Ads 360

DoubleClick for Search

Google Trends

Auction Insights

Job description

Spark Foundry in New York City is seeking a Senior Search Analyst to manage day-to-day search media for assigned brands, driving campaign development, activation and innovation. You will build keyword structures, craft ad copy, and present recommendations to clients while collaborating with the manager on strategy.

The role requires strong analytical skills, PPC/digital advertising experience, and proficiency with Excel and search platforms.