Data Science Manager – Audience & ML Strategy

Publicis Groupe; United States; Hybrid; USD 89,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry, part of Publicis Groupe, is seeking a Manager of Data Science in the United States. You will work on advanced audience development and data enablement to drive client growth, translating complex data into actionable insights for strategy and client discussions.

The role combines strategic oversight with hands-on development of ML/AI pipelines, data quality, and experimentation across large datasets to improve targeting and measurement for campaigns.

Qualifications

• 3+ years of data science experience with consumer data
• Degree in Statistics, Data Science, or quantitative fields
• Deep understanding of statistical/ML techniques and experimental design
• Hands-on with granular consumer datasets and media logs; publisher data familiarity a plus

Responsibilities

• Navigate a complex, multi-source data environment to identify datasets and methodologies
• Maintain data quality and data science pipelines for client data assets
• Develop and deploy ML/AI workflows for audience targeting, including propensity/classification models
• Develop and execute methods for audience analysis, such as customer profiling and journeys
• Collaborate to translate outputs into business insights and dashboards
• Collaborate on testing frameworks for closed-loop audience measurement
• Lead end-to-end data-driven media tactics and rapid optimization
• Identify opportunities for new capabilities with cross-functional teams
• Share optimized code and document best practices with data science peers
• Stay current with latest tech developments and apply to workflows

Skills

Data science

SQL

Python

Big data

ML workflows

Marketing analytics

Education

Statistics or Data Science degree

Tools

Databricks

Snowflake

BigQuery

Redshift

Job description

Spark Foundry, part of Publicis Groupe, is seeking a Manager of Data Science in the United States. You will work on advanced audience development and data enablement to drive client growth, translating complex data into actionable insights for strategy and client discussions.

The role combines strategic oversight with hands-on development of ML/AI pipelines, data quality, and experimentation across large datasets to improve targeting and measurement for campaigns.