Media Analytics & Insights Strategy Lead

Razorfish; Atlanta (GA); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Health/Wellness reimbursements

Tuition assistance

Flexible time off

Work Your World program

Diversity and inclusion groups

Job summary

Razorfish is seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role turns data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

You will partner with Media, Strategy, and Client teams to move analytics beyond reporting, advance automation, and support a new retail client. 7+ years in analytics preferred; experience with CM360, GA4, Tableau, and Looker is a plus.

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science.
• Strong expertise in paid media measurement and KPIs.
• Proven ability to translate data into clear insights and actionable recommendations.
• Experience developing measurement frameworks and performance strategies.
• Advanced proficiency with analytics/visualization tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation, automation, and pipeline tools (SQL, GCP, Funnel.io).
• Strong communication and storytelling skills with experience presenting to senior partners.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights that drive optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver audience, competitive, and cross‑channel insights to inform strategy.
• Ensure dashboards and outputs are polished, intuitive, and decision‑ready.
• Mentor team members to elevate work from reporting to insight generation.

Skills

Media analytics

Marketing analytics

Data science

Paid media measurement

Performance optimization

Analytics tools

Adobe Analytics

GA4

Tableau

Looker

SQL

GCP

Funnel.io

Communication

Storytelling

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

GCP

Funnel.io

Job description

Razorfish is seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role turns data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

You will partner with Media, Strategy, and Client teams to move analytics beyond reporting, advance automation, and support a new retail client. 7+ years in analytics preferred; experience with CM360, GA4, Tableau, and Looker is a plus.