Digital Media Analytics Lead — Hybrid Role

SMZ INC; Troy (MI); Hybrid; USD 60,000 - 85,000; Full time

Job summary

SMZ Advertising Agency is seeking a Digital Media Analyst to track, analyze, and interpret online user behavior and marketing campaign performance data to optimize digital strategies.

You'll partner with Creative, Account, and Media teams in a hybrid environment (minimum two days in the office) to deliver actionable insights that improve ROI and brand visibility across social, search, display, and email channels.

Qualifications

• Bachelor’s degree in marketing, analytics, or related field; 2+ years of experience preferred.
• Strong ability to analyze datasets and translate into actionable insights.
• Proficiency with Google Analytics, campaign management, SEO/SEM, CRM, SQL, and visualization tools.

Responsibilities

• Data Analysis & Reporting: Analyze KPIs across digital channels and create dashboards.
• Campaign Evaluation: Assess ROI and advise on budget allocation and optimization.
• User Experience (UX) Insight: Analyze user behavior and suggest improvements for conversions.
• Market Research: Monitor industry trends and competitor strategies.
• Collaboration: Work with marketing, product, and UI/UX teams to implement tracking and communicate insights to non-technical stakeholders.

Skills

Analytical Skills

Technical Proficiency

Marketing Knowledge

Communication Skills

Time Management

Experience

Education

Bachelor’s degree in marketing, analytics, or related field

Tools

Google Analytics

Google Campaign Manager

SEO/SEM platforms

CRM software

SQL

Tableau

Power BI

Job description

SMZ Advertising Agency is seeking a Digital Media Analyst to track, analyze, and interpret online user behavior and marketing campaign performance data to optimize digital strategies.

You'll partner with Creative, Account, and Media teams in a hybrid environment (minimum two days in the office) to deliver actionable insights that improve ROI and brand visibility across social, search, display, and email channels.