Remote Media Analytics & Insights Analyst

Socket.dev; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

myFlexPay access

Job summary

Driven Brands, headquartered in Charlotte, NC, is seeking a Media Analyst to measure, analyze, and optimize media investments across its brand portfolio. You will partner with brand and media teams, agencies, Analytics, and CRM to ensure insights are actionable and standards are applied.

The ideal candidate is highly analytical, detail-oriented, and proficient in digital media measurement, audience performance, and marketing technology.

Qualifications

• 3-5 years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
• Strong understanding of paid media channels including Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Experience working with agency partners and cross-functional stakeholders.
• Strong analytical, organizational, and problem-solving skills.
• Advanced Excel skills and experience working with large datasets.
• Excellent communication and presentation skills.

Responsibilities

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.
• Investigate performance changes and help answer critical business questions around what happened and why.
• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.

Skills

Paid media analytics

Data analysis

Excel advanced

Communication skills

Presentation skills

Tools

GA4

GTM

Looker Studio

Tableau

Power BI

Job description

Driven Brands, headquartered in Charlotte, NC, is seeking a Media Analyst to measure, analyze, and optimize media investments across its brand portfolio. You will partner with brand and media teams, agencies, Analytics, and CRM to ensure insights are actionable and standards are applied.

The ideal candidate is highly analytical, detail-oriented, and proficient in digital media measurement, audience performance, and marketing technology.