Media Analytics Manager: Data-Driven Campaign Insights

Publicis Groupe; Los Angeles (CA); Hybrid; USD 89,000 - 136,000; Full time

Job summary

Publicis Groupe’s Team One is seeking a Manager, Media Analytics to lead analytics for media campaigns at scale. You’ll partner across channels, ensure rigorous measurement, and communicate insights to drive KPIs.

The role demands strong technical fluency, cross-functional collaboration, and proactive problem-solving within a fast-moving agency environment. Based in Los Angeles, you’ll work with DSPs, ad servers, and BI tools to optimize campaigns, while mentoring analysts and ensuring data

Qualifications

• Bachelor’s degree or equivalent in marketing, business or communications.
• 5+ years of agency marketing analytics experience with data-backed insights.
• Strong quantitative and qualitative analysis skills.
• Experience with descriptive, predictive and prescriptive analytics.
• Proven problem-solving and cross-functional collaboration abilities.
• Excellent written and verbal communication for client-ready docs.

Responsibilities

• Execute project plans with approved objectives and timelines.
• Collaborate with internal media teams from planning to post-campaign analytics.
• Enforce data governance across platforms and databases.
• Maintain documentation for processes and measurement standards.
• Develop campaign measurement plans with client data teams to reach objectives.
• Coordinate data collection for MMM initiatives across analytics and strategy.
• Lead day-to-day escalation for Senior Analyst team and mentor Junior Analyst.
• Oversee AdOps tagging and site tag analytics implementation.
• Conduct market research and share internal/client POVs on trends.
• Manage technology partner relationships to achieve client goals.
• Provide data management and platform support to agency teams; escalate as needed.
• Maintain end-to-end understanding of deployment and analytics delivery across departments.
• Streamline ad tech workflows and remove redundancies.

Skills

Marketing analytics experience

Quantitative skills

Predictive analytics

Prescriptive analytics

Problem solving

Communication skills

Ad-serving and web analytics tools

Brand safety

DSPs knowledge

Ad servers

Bid management platforms

Data visualization tools

Prisma

Advanced Excel

Tableau

SQL

Python

Syndicated research

Proactive mindset

Learning agility

Education

Bachelor’s degree or equivalent (marketing, business, and/or communications)

Tools

Google DFA

Atlas

GA4

Omniture

Tableau

Power BI

CM360

FlashTalking

The Trade Desk

DV360

Amazon

Skai

Marin

DD360

Datorama

Domo

Sisense

SQL

Python

Nielsen/comScore

Job description

Publicis Groupe’s Team One is seeking a Manager, Media Analytics to lead analytics for media campaigns at scale. You’ll partner across channels, ensure rigorous measurement, and communicate insights to drive KPIs.

The role demands strong technical fluency, cross-functional collaboration, and proactive problem-solving within a fast-moving agency environment. Based in Los Angeles, you’ll work with DSPs, ad servers, and BI tools to optimize campaigns, while mentoring analysts and ensuring data