Data Analyst I: Visual Insights & Strategy

Gupta Media; Boston (MA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pet insurance

Flexible Savings Account

401(k) with Safe Harbor

Paid time off

Paid family leave

Commuting stipend

Wellness stipend

Professional development

Job summary

Gupta Media, a Boston-based analytics team, is seeking a Data Analyst I to support reporting, tracking, and visualization for paid media campaigns. You will build dashboards and translate data into actionable insights for clients.

The role emphasizes rigorous data handling, collaboration across teams, and presenting clear findings on metrics like ROAS and LTV. A bachelor’s degree and 1+ year of experience are required.

Qualifications

• Bachelor's degree in a relevant field and 1+ year of experience with complex datasets.
• Experience with marketing data or paid advertising is a plus.
• Strong ability to explain complex analytics to non-technical audiences.
• Proactive research and debugging mindset.

Responsibilities

• Analytics & Visualization: design and maintain dashboards translating data into visual stories and client-ready reports via Google Sheets, Excel, and PowerPoint.
• Media Strategy: align client media strategy with business goals and identify advertising trends to guide spend.
• Data Integrity: ensure scalable, accurate tracking frameworks and bridge raw data with strategy.
• Strategic Consulting: discuss LTV, ROAS, and Incremental Revenue with clients.

Skills

SQL

Excel

Data visualization

Marketing APIs

BigQuery

Snowflake

ETL tools

Python

Education

Bachelor’s degree in a relevant field

Tools

Google Data Studio

BigQuery

Snowflake

Rivery

Supermetrics

Python

ETL tools

Job description

Gupta Media, a Boston-based analytics team, is seeking a Data Analyst I to support reporting, tracking, and visualization for paid media campaigns. You will build dashboards and translate data into actionable insights for clients.

The role emphasizes rigorous data handling, collaboration across teams, and presenting clear findings on metrics like ROAS and LTV. A bachelor’s degree and 1+ year of experience are required.