MarTech Strategy & Platform Architecture Lead

AutoNation; United States; On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Vehicle purchase/discount programs

YouDecide discounts

DRVPNK cancer charity partnership

Job summary

AutoNation is seeking a Sr. Manager of Marketing Technology to lead the strategy, architecture, and roadmap for a scalable MarTech ecosystem that powers customer experience, lifecycle engagement, and personalization at scale.

You will manage a small team and collaborate with Product Strategy, Technology, Data, and Marketing to translate experience strategy into reliable capabilities. Reporting to the Director of Digital Transformation, the role focuses on governance, integrations, and platform

Qualifications

• 6+ years of experience in management of marketing technology, digital platforms, or related roles within complex enterprise environments.
• 2-5 years of leadership or team management experience.
• 2-3 years in automotive (OEM, large dealer group, ad agency, or data partner) preferred.
• Bachelor’s degree in Marketing, Business, Data Science, Computer Science, Information Systems, or related discipline.
• Proven ability to supervise, grow, and foster talent within a team.
• Demonstrated experience owning and managing MarTech platforms including CDP, DAM, marketing automation, personalization, analytics, or related capabilities.
• Able to define platform roadmaps and architectures that enable strategic use cases rather than optimizing individual tools in isolation.
• Experience facilitating relationships with Technology and Data teams on architecture, integration, privacy, and scalability considerations.
• Ability to balance strategic vision with operational execution in a fast-moving environment.
• Experience leading projects with vendors and external partners, including platform evaluation, roadmap alignment, and ongoing relationship management.
• Strong communication skills, with the ability to explain technical constraints and opportunities to non-technical stakeholders.

Responsibilities

• Lead the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy.
• Manage and mentor a small team of marketing technologists and platform specialists.
• Prioritize overall MarTech initiatives for the team, balancing strategic intent, platform constraints, technical debt, and delivery capacity.
• Maintain a working knowledge of the marketing technology discipline, educating the team on updated and improved capabilities of both current partners and key vendors in the space.
• Oversee the team’s translation of product strategy and lifecycle priorities into required MarTech capabilities, ensuring the correct gaps, dependencies, and the sequencing of needs across the tech stack is reflected correctly.
• Partner with Technology and Data team leads to define scalable, secure, and compliant platform architecture, integrations and data flows.
• Develop and lead the process for evaluation and selection of MarTech vendors and platforms, including defining requirements, tradeoff analysis, and roadmap alignment.
• Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity.
• Define and track success metrics such as adoption, capability, utilization, and enablement of priority use cases.
• Communicate MarTech direction, constraints, and progress clearly to team leaders across Product Strategy, Marketing, Technology, and other senior stakeholders.

Skills

Marketing technology leadership

People management

Product strategy

Platform architecture

Vendor management

Program governance

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing or related field

Job description

AutoNation is seeking a Sr. Manager of Marketing Technology to lead the strategy, architecture, and roadmap for a scalable MarTech ecosystem that powers customer experience, lifecycle engagement, and personalization at scale.

You will manage a small team and collaborate with Product Strategy, Technology, Data, and Marketing to translate experience strategy into reliable capabilities. Reporting to the Director of Digital Transformation, the role focuses on governance, integrations, and platform