Strategic Marketing Programs Manager & Insights Leader

AutoNation; United States; On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Competitive compensation and 401k mact

Health, dental, vision insurance and-m

Vehicle purchase and service discounts

YouDecide discounts

DRV PNK cancer research support

Job summary

AutoNation is seeking a Manager, Marketing Programs & Insights to lead cross-functional initiatives, translating consumer and market intelligence into actionable business recommendations and partnering with Marketing, Analytics, Customer Experience, Sales, Service, Finance, Technology, field teams, agencies, and vendors.

You will establish standards, dashboards, and operating procedures to improve accountability and execution, manage dependencies and risks, and develop executive-ready business

Qualifications

• Bachelor’s degree in marketing, Business, Strategy, Consumer Insights, Market Research, Analytics, Project Management, or a related field.
• Seven or more years of progressive experience in Marketing, program management, Marketing Operations, strategy, consumer insights, market research, or related discipline.
• Demonstrated success leading complex programs with multiple stakeholders, workstreams, and dependencies.
• Strong analytical, problem-solving, facilitation, presentation, and executive communication skills.
• Ability to structure ambiguity, synthesize multiple information sources, influence without authority, and drive accountability.

Responsibilities

• Lead complex, cross-functional Marketing initiatives from scoping through implementation, measurement, and closeout.
• Translate priorities into program charters, workplans, milestones, decision points, success measures, and integrated schedules.
• Manage dependencies, risks, resources, approvals, stakeholder communications, and leadership escalations.
• Support annual, quarterly, and monthly Marketing planning, intake, prioritization, governance, and portfolio visibility.
• Establish consistent standards, templates, dashboards, playbooks, and operating procedures that improve accountability and execution.
• Clarify ownership and decision rights; identify opportunities for process improvement, standardization, and automation.
• Support agency and vendor governance through clear scopes, deliverables, timelines, and performance expectations.
• Identify and prioritize consumer, customer, competitive, and market questions with Marketing and business leaders.
• Translate business needs into research briefs with clear objectives, hypotheses, audiences, decisions, and expected outputs.
• Coordinate qualitative and quantitative research, vendor engagement, schedules, deliverables, and stakeholder readouts.
• Synthesize research, customer feedback, digital behavior, performance data, sentiment, and external market intelligence.
• Translate insights into implications for strategy, audiences, messaging, offers, channels, experiences, and program design.
• Develop executive-ready business cases, recommendations, presentations, program updates, and action trackers.
• Establish KPIs and provide concise reporting on outcomes, milestones, risks, dependencies, decisions, and leadership actions.

Skills

Analytical thinking

Problem-solving

Facilitation

Presentation

Executive communication

Influence without authority

Stakeholder management

Project management

Education

Bachelor's degree

Experience in Marketing/Program Management

Master's degree

Job description

AutoNation is seeking a Manager, Marketing Programs & Insights to lead cross-functional initiatives, translating consumer and market intelligence into actionable business recommendations and partnering with Marketing, Analytics, Customer Experience, Sales, Service, Finance, Technology, field teams, agencies, and vendors.

You will establish standards, dashboards, and operating procedures to improve accountability and execution, manage dependencies and risks, and develop executive-ready business