MarTech Strategy Lead & Platform Architect

Trade Nation; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem and shape it across a regulated, multi‑jurisdiction environment. You will define the MarTech strategy, architecture, roadmap and vendor landscape while partnering with Marketing, Product, Engineering and Data.

This is a hands‑on role: you will make technology decisions, drive requirements and delivery, and own the FY27 MarTech roadmap, including 2027 rebrand workstream.

Qualifications

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering, or a related field.
• Hands‑on experience with headless CMS platforms and analytics tools such as HubSpot (or equivalent CRM), GA4, server‑side tagging, Amplitude.
• Strong front‑end development experience with JavaScript, TypeScript, React.js, Angular, or comparable frameworks.
• Proven ability to evaluate, implement, optimize, and rationalize technology solutions, including vendor selection and buy‑versus‑build decisions.
• Solid understanding of digital marketing compliance, data governance and regulatory requirements; fintech/trading/regulated industries a plus.
• Experience leveraging AI tools in marketing to drive measurable outcomes in a remote‑first environment.

Responsibilities

• Own the MarTech strategy and architecture, audit, rationalisation roadmap and future‑state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server‑side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well‑defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Skills

MarTech strategy

Tech stack ownership

Headless CMS

HubSpot CRM

Analytics tools

Frontend development

Vendor negotiations

Tools

HubSpot

GA4

Server-side tagging

Amplitude

Mixpanel

React

TypeScript

Job description

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem and shape it across a regulated, multi‑jurisdiction environment. You will define the MarTech strategy, architecture, roadmap and vendor landscape while partnering with Marketing, Product, Engineering and Data.

This is a hands‑on role: you will make technology decisions, drive requirements and delivery, and own the FY27 MarTech roadmap, including 2027 rebrand workstream.