Strategic Marketing Programs & Insights Manager

AutoNation; Fort Lauderdale (FL); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k matching

Maternity benefits

Vehicle discounts

YouDecide deals

DRVPNK charity program

Job summary

AutoNation, the largest automotive retailer in the United States, is seeking a Manager, Marketing Programs & Insights to lead strategic cross-functional marketing initiatives from scoping through implementation, measurement, and closeout.

You will translate consumer, customer, and market intelligence into actionable recommendations, partner across Marketing, Analytics, Sales, Service, Finance, Technology, and field teams to drive decisions with measurable outcomes.

Qualifications

• Bachelor’s degree in marketing, business, strategy, consumer insights, market research, analytics, or related field.
• Seven or more years of progressive experience in marketing, program management, or related discipline.
• Demonstrated success leading complex programs with multiple stakeholders and workstreams.
• Strong analytical, problem-solving, facilitation, presentation, and executive communication skills.
• Ability to structure ambiguity, influence without authority, and drive accountability.

Responsibilities

• Lead complex, cross-functional marketing initiatives from scoping through implementation, measurement, and closeout.
• Translate priorities into program charters, workplans, milestones, decision points, and schedules.
• Manage dependencies, risks, resources, approvals, and stakeholder communications.
• Support annual, quarterly, and monthly marketing planning and portfolio visibility.
• Establish standards, templates, dashboards, playbooks, and operating procedures.
• Identify opportunities for process improvement, standardization, and automation.
• Translate insights into implications for strategy, audiences, messaging, offers, channels, and program design.
• Develop executive-ready business cases, recommendations, and action trackers.

Skills

Program management

Analytical skills

Problem solving

Facilitation

Presentation skills

Executive communication

Influence without authority

Education

Bachelor's degree in Marketing or related field

Tools

Project management

Cross-functional collaboration

Job description

AutoNation, the largest automotive retailer in the United States, is seeking a Manager, Marketing Programs & Insights to lead strategic cross-functional marketing initiatives from scoping through implementation, measurement, and closeout.

You will translate consumer, customer, and market intelligence into actionable recommendations, partner across Marketing, Analytics, Sales, Service, Finance, Technology, and field teams to drive decisions with measurable outcomes.