Senior Marketing Programs Lead - Cross-Functional PM

AutoNation; Fort Lauderdale (FL); On-site; USD 98,000 - 163,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Insurance (health/dental/vision)

Maternity benefits

Employee discounts

DRVPNK charitable initiatives

Job summary

AutoNation is seeking a Senior Project Manager for Marketing Program Management to lead high-priority marketing initiatives across the organization. This role partners with Marketing leadership and cross-functional teams to ensure programs are strategically aligned and delivered with excellence.

The ideal candidate balances strategic oversight with day-to-day execution, driving accountability across stakeholders and improving delivery capabilities within Marketing.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, Project Management, or related field.
• 5–8+ years of project/program management or marketing operations experience.
• Proven experience leading large-scale, cross-functional projects with multiple stakeholders.
• Strong understanding of marketing workflows and go-to-market execution.
• Excellent organizational, communication, facilitation, and stakeholder management skills.

Responsibilities

• Lead end-to-end execution of complex marketing projects and programs from intake to post-implementation review.
• Translate business goals into actionable project plans, timelines, milestones, dependencies, and resources.
• Manage multiple concurrent initiatives with competing priorities while ensuring quality and alignment with objectives.
• Document and manage scope, risks, assumptions, and decisions throughout the lifecycle.
• Partner with Marketing leaders and cross-functional teams to drive execution and resolve blockers.
• Facilitate meetings, status reviews, and decision forums to maintain momentum.
• Provide clear status reporting and executive-ready updates.

Skills

Project leadership

Cross-functional collaboration

Stakeholder management

Communication

Presentation

Team coordination

Agile methods

Education

Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field

Tools

Asana

Workfront

Monday.com

Jira

Smartsheet

Job description

AutoNation is seeking a Senior Project Manager for Marketing Program Management to lead high-priority marketing initiatives across the organization. This role partners with Marketing leadership and cross-functional teams to ensure programs are strategically aligned and delivered with excellence.

The ideal candidate balances strategic oversight with day-to-day execution, driving accountability across stakeholders and improving delivery capabilities within Marketing.