MarTech Strategy Lead: Platform Architecture & AI

RSM US LLP

New York (NY)

Hybrid

USD 134,000 - 224,000

Full time

10 days ago

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Job summary

RSM US LLP is seeking a senior leader to shape the Martech and digital platform strategy in a complex multi‑platform environment. You will build business cases, align marketing, digital, and data teams, and guide external partners to deliver integrated solutions.

This role offers significant impact and growth within the marketing technology landscape. The ideal candidate will bring 8+ years in Martech, strong business case instincts, and the ability to speak business and technical language to

Qualifications

8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment.
Bachelor's degree in a relevant field; advanced degree a plus.

Responsibilities

Identify and build the business case for high-value Martech and digital platform investments.
Evaluate platform investments through build-vs-buy-vs-configure lens.
Serve as internal authority on how the tech stack should work together.
Lay out integration and orchestration across Adobe Experience Platform, Customer Journey Analytics, CDP, Dynamics 365, Workfront.
Drive alignment across marketing, digital, and data engineering teams.
Champion AI-driven journey orchestration and personalization use cases.
Manage external partners and ensure recommendations align with business needs.